Generally, Pinterest is known as a place where people go for inspiration, ideas, tips and tricks. What we hope to convey to you is that Pinterest is a place where people go for help. So if you’re in the business of helping people–in any capacity–using Pinterest as a business resource for brand awareness and generating leads, is marketing tactic you should strongly consider implementing.
Before we get into the two reasons why, we want to briefly touch on Pinterest’s stats because even if you disregarded the rest of what’s said in this blog, these numbers alone should convince you. As of January 2018, the total number of active Pinterest users is 175 million. Holy cow is right. 1 out of 2 U.S. millennials use Pinterest every month, more than any other age group. Women dominate male users by 45%, however, the numbers of males on Pinterest have grown by 70% in the last year. If these demographics fit your market, my friend, you should be using Pinterest for business.
Finally, here are our two reasons why:
1. Pinterest converts more browsers into buyers than other social media platform.
Getting people on your website and purchasing your product is the end game. Right? By now you’re probably wondering how Pinterest, out of any other platform, converts the most browsers into buyers. This is because it reduces the number of steps from discovery to conversion.
What does this mean? It means, it makes the process of see it, like it, buy it more user friendly for someone who is interested in your product. This simplicity is important because it makes user access to your product simple and easy, which increases the amount of converted leads.
2. Pinterest drives lots and lots of traffic.
In 2017, Pinterest had more than 10 million unique visitors. That’s not just any old number. That’s huge. This is why we’re advocates of businesses using Pinterest for Business. Using it, and using it well will subsequently open the doors to driving tons of traffic to your page.
What is to blame for this traffic? Rich Pins.
Rich Pins are essentially Pinterest Pins that have more information in them–information that wouldn’t appear in a regular Pin. Rich Pins are important because you need them to be successful, as a business, on Pinterest. They also allow you to do the following: (1) add details help to improve your brand on Pinterest; (2) make you recognizable; and (3) increase re-Pins.
We know, as marketing professionals, that traffic means nothing without the stats to show where it’s coming from, why it’s coming, when it leaves, how long it stays on the webpage and whether or not they purchased the product. Pinterest for Business analytics show you how many times your Pin has appeared on Pinterest, and the number of closeups, clicks and saves it got. Knowing these numbers allow you to see which Pins are meeting your business goals and guide you on what type of content you should create to increase engagement in the future.
We say all that to say, changing the way you think of Pinterest will change the way you view Pinterest as a crucial marketing strategy beneficial to your business.
One important note to remember when implementing Pinterest into your marketing strategy: it’s not enough to just be active on Pinterest, the content has to be great too.
Now go make use of one of the most popular search engines and share with us a success story! We want to hear from you.