4 Ways To Use IG Stories To Grow Your Email List
Picture a bridge between you and a sale. Every brick making up this bridge is comprised of the trust you create, the value you provide, and the entertainment factor you incorporate. These essential building blocks are what helps bridge the gap from follower to customer.
This may sound overwhelming. Don’t fret. We’re here to help. Today, we’re going to let you in on 4 of our favorite tips & tricks to use Instagram Stories to grow your email list.
For those of you who are total newcomers to the world of Instagram marketing, your goal is getting people to take action beyond the platform. In a perfect world, people would always go straight from follower to purchase through the link in your bio, swipe up on Instagram Stories or shop on your IG. But, unfortunately, things aren’t always that easy! Capturing emails is a great way to take your follower through your branded user experience on your website and, ultimately, the sales process. So it’s time to stop focusing solely on just growing your following and more on taking them to the next step. Are you ready?
#1 Create An Enticing Digital Download
A freebie is not something free to give out just for fun. It’s a way for you to capture people’s information while also providing them with immense value in exchange. The latter is usually where most brand’s go wrong. You see, a high-performing freebie is born from knowing your audience through market research. In more basic terms, it’s a product of really knowing who you are and who you want to attract.
If you have over 10K followers on Instagram, you can take advantage of using the swipe up feature prompting people to swipe up to get the download. If you don’t have access to the swipe up feature, you can always direct them to either the link in bio or to DM you, which brings us to our next tip.
#2 Just Ask Them To DM Their Email To Attract Your Most Loyal & Qualified Leads
Generally speaking, the rule of thumb is to create as little steps as possible from point A to point B in whatever action you want a person to take. Think of point A as the platform you’re interacting with a user on and point be as your goal or objective such as purchase product. The more steps to get from point A to point B, the higher the drop-off rate.
But, sometimes, there’s an exception to the rule. If you’re trying to find your real MVPs, having them contact you is a way to attract quality over quantity.
A way for you to do this is to have a simple conversation on your stories or tell a story in a caption. You’ll want to plan out how to word things to ensure you’re quickly and clearly addressing your audience’s innermost desires, what your helpful solution is, and how they can get it. How they’ll get it is by asking them to shoot you a DM with their email so they can access whatever super special thing you’re offering.
#3 Tell a Story and Use a Sticker
You’ll notice a trend, storytelling is really important. It doesn’t always cut it to just tell people to go do something without any context or persuasion. The Instagram stories question sticker is a really fun way that people tend to host Q&As. It’s also a highly efficient, and underused, tool to get email signups.
Whether you’re promoting a freebie, your next product launch, or early access to your shop, you’ll want to take advantage of this. Once you’ve taken the time to tell your followers how much you care about them and why what you’re promoting is important for them, throw in a question sticker prompting them to leave their email address.
#4 Create a Special Insiders Club with the Close Friends Feature
Technically, this isn’t grabbing emails but it’s a way to create much more targeted stories for a hand-picked audience.
When you add people to your close friends’ list on Instagram, only those you pick get to see stories you mark for their eyes only. Not many brands have taken advantage of this feature. Usually, people assume it’s just for sending personal Instagram stories to your friends’ accounts but it’s powerful for brands as well as long as you get creative with it!
This is a great way for you to show appreciation to your most loyal followers by offering them a discount code or freebie! So brainstorm some content ideas to announce your invitation. Don’t forget the reward too. You’ll always have a better turnout when you’re offering something desirable to your followers. You could even go ahead and add a handful of followers who are always DMing you and the first to watch your stories. They’ll be pleasantly surprised to see they made it to your VIP list!
Which of these ideas will you implement first? We’d love to know! Comment below which you’ll be testing out first and any questions you might have.