Hey, #Labelers! Allow us to introduce ourselves- we’re Homemade Social, a boutique social media marketing agency based in Scottsdale, AZ.
If you’re anything like us, you’re constantly looking for new ways to scale your biz and remain a powerful force in the digital space. Lucky for you, we’re here to let you in on the secret weapon that allowed us to see a 91.7% growth rate in our Instagram following in 2020’s Q4 alone. Drum roll, please… Instagram Reels! Reels are one of Instagram’s latest features that essentially look and work just like TikTok. With over 500 million daily active users, your Reels are sure to be discovered. Read on for our top tips for growing your following with Instagram Reels!
CONSUME TO STAY ON-TREND & INSPIRED
The first step to creating is consuming. Take some time each week to scroll through TikTok and note the trends you’re seeing. Rather than watching the short clips like you typically would for entertainment purposes, view them through the lens of a content creator. How can you put your own twist on these trends in a way that is relevant to your business? How can you utilize one of the trending sounds of the moment to get in front of a new audience? You can find an example of our own here.
CONSIDER YOUR 9 PILLARS
Your “9 pillars” are the 9 areas of content that you post about most on Instagram. Think of them as the categories on your blog or in your online shop. Some of our content pillars include: our services, clients, team, social media tips, self-care tips, and more! Anything that goes outside of these established pillars should NOT be posted on your Instagram, including your Reels. Why bother reaching an audience with content unrelated to the rest of your profile? Once users discover and like your video, they can easily tap on your profile to see other quality content from you. If they like what they see, they’ll follow for more, so it’s important to keep your content on-brand and consistent!
HAVE A CONSISTENT SCHEDULE
Like all things with your social media strategy, establish a consistent posting schedule for Reels. Our team saw the most growth when we posted 2 Reels per week, but remember: quality over quantity ALWAYS!
CREATE REELS IN BATCHES
Between researching trends, brainstorming videos, filming, and editing, jumping on the Reels bandwagon can require more time that one might initially expect. Our top tip is to batch work and pre-record several Reels at once that can be posted over the span of a few weeks. With the current #workfromhome lifestyle, batch-recording means you only have to get “camera” ready once a week (or however often you’d prefer to record). It’s truly a win-win.
SHARE, SHARE, SHARE!
When you’re proud of the content you create, SHARE IT! Share the Reel to your story and allow it to live on your grid at least until your next Reel is uploaded. We hope this blog post was helpful for you in discovering how to scale your biz with Reels! For daily content ideas and tips to help you stay consistent with the feature, you can check out our 30 Days of Reels freebie here. See ya on the ‘Gram!
xx- The Homies of Homemade Social