According to Instagram, one in five stories from businesses will generate a direct message from a follower, and every follower is a potential client or customer. That’s a HUGE deal! It’s worth it to spend time planning out quality posts for your Instagram story to keep your followers hooked. Instagram has taken stories one step further by adding the story highlights feature. This new feature gives you the ability to categorize and display your favorite story posts to be viewed at anytime. They appear under your bio and provide endless opportunities to express your brand story in an easy, accessible way. Here are 5 ways to use Instagram Story Highlights to enhance your branding strategy:
1. Expand your Bio
Instagram only allows for a short 150 character bio. The highlights feature is the perfect place to use video, pictures and text to go into depth about each category of your business. Try out our Free Downloadable Highlight Icons to get your Story Highlights off to a professional branded start.
2. Behind the Scenes
We all love a beautifully curated Instagram page, but giving your audience a peek into the real-life, real-time world of your business will make them more connected to and invested in your company! Build a community of trust by lifting the veil and posting authentic and interesting behind-the-scenes content.
3. Direct your Audience to Multiple Website Links
Instagram only allows space for website link in your bio. If you have over 10,000 followers, take advantage of the Swipe Up feature to add multiple web links to your highlights.
4. Sell Products
Use this feature to highlight your new products or special promotions. Promo codes are a good way to give your followers access to discounts and drive traffic to your website.
5. Repost Good Reviews
Instagram now allows you to add other peoples story posts to your story if you are tagged! This is an awesome opportunity to repost the good, authentic reviews from your community. Create a Highlight consisting of all your good reviews so that your audience can quickly see that other people love what you do.
You can put a lot of time and energy into curating a beautiful Instagram grid but if you’re not utilizing the story highlight feature, you’re missing out on so many awesome opportunities to engage with your community. At Creative Label, we understand that running a business takes a lot of time, let us help you take care of the branding so that you can focus on the other many aspects of what you do. Send us a message at firstname.lastname@example.org, we’d love to chat with you and discuss how we can help you build your brand and business.