Starting your own podcast is so exciting and an important step for a brand, but the process of producing a great show is sometimes hard to navigate. For instance, many podcast hosts want to implement interviews in their episodes because podcast guests provide great content that engages listeners.
You may be thinking, “I would love to start interviewing people, but how the heck do I book a guest?” No worries, friend, we got you! This week we’re dropping podcast gems that outline actionable items to implement when booking guests on your podcast, a FREE sample email template that you can download, plus an e-course that will take you step by step.
Find compatible guests
Finally, this is the time to put your Tinder skills to use and find the perfect match! It sounds like an obvious first step, but nonetheless, it is the most important. To select a guest, determine the topic of the episode and the angle in which you want to tell the story. This will help you establish the necessary criteria and credentials your guest should have. For example, if the episode topic is about relationships, and your angle is the complexity of female friendships, you may want a guest who is a female and a relationship expert. Perhaps even a doctor. It is also essential to do your research on your guests because you want to ensure that their brand aligns with your audience. Aside from brand awareness, the point of guest appearances is to create great content that provides value to your listeners. And believe us, audiences are quick to recognize when a brand isn’t being genuine.
Master your pitch
After you find your perfect match, collect the data (email, phone number, social handles), you will need to send them a pitch. For step by step instructions on what to include in the pitch, check out this downloadable. Think of the downloadable as your pitch bible. It outlines all of the pitch essentials like: a quick introduction, a brief description of the show, why you are seeking them as a guest, and a short overview of the episode topic and more. Last but not least, wrap up the pitch by requesting a quick meeting, whether via phone or video chat. Remember to keep your tone professional, but friendly. People are more likely to respond if they feel you are authentic and genuine in your approach. In other words, don’t copy-paste the same pitch to everyone! Read that twice if you have to. If you need more tips on pitching, check out this blog post.
Tie up the loose ends
So, you’ve swiped right for your perfect match, sent out an impressive pitch, and now you have a podcast guest! Now what? This is where the administration duties of running a podcast kick in. Brief the guest on the exact details of the process. You want to provide the guest with a recording schedule to secure a recording date. Then, you need to determine how their interview will be recorded. Will it be online, in person, etc.? Once that is established, inform the guest on the episode script. We like to email the guest a list of potential questions for the interview at least 72 hours before recording. Following this step allows the guest to feel prepared and confident, and you, as a host to set a tone and guide the interview.
So, that’s all the major deets you need to book a podcast guest! Want to get started on booking guests to your podcast today? Click the link to check out our downloadable e-course! Have you ever booked a guest on your podcast? If so, we want to hear your experiences down below!
Get Creative Like Creative Label
Already have an established podcast? Offering a podcast guest submission option on your website can be an easy way to generate guest leads. Check out our submission form! Take a look at ours.