Truth is, business is as much about perception as it is about reality. In this age of technology and social media, we have more opportunity than ever to take control of our brand perception. We’ve all experienced the power of branding, now it’s time to take that power and apply it to your business. In this blog, we’re breaking brand design down to the fundamentals. Use these simple tips and tools and you’ll be well on your way to a beautiful brand.
Here are the first things you need:
Find 2-5 complimentary colors that represent your brand. Remember, different colors communicate different things so be sure to choose colors that will represent your brand and attract your dream client.
Then you’ll need 2 fonts–one primary and one supplementary. You can find tons of different fonts online and license them
for a very reasonable price.
Free font sites we love:
At least one of these two elements should be involved in everything
you do—your logo, your website, your social media your advertisements. The goal is for your brand to be instantly
recognizable so that when people see your content, they know that it’s you even without even reading your brand name.
Now, if you are not a designer, photographer or web designer, we now highly suggest that you take your color palette and font family choices and enlist the help of a professional. Content is KING, we can’t stress that enough. It is worth it to invest in quality professional work when creating the building blocks of your brand.
However, there are some really great tools that you can use to create beautiful professional looking work on your own if you have the time and patience to put into it.
For Graphic Design:
For Web Design:
An introductory DSLR
An iPhone 10 or equivalent camera phone for photos
Now once you’ve got the building blocks of your branding decided and created, you can start to implement them into your social media and web strategy. Be sure to stick to your color scheme and font family, post only quality photos and implement your logo into your content often.
That’s really all there is to it, people! Be consistent. And before you know it, you’ll have beautiful content that represents your beautiful business.
At Creative Label, this is what our days consist of. We’re constantly creating beautiful branded content for our clients because we know that it takes a lot of time and effort to do it yourself. Lets face it, you have your business to concentrate on, so let us do what we do best. If you need help, we are here for you. Send us an email at firstname.lastname@example.org. We can’t wait to hear from you.