Branding Archives — Creative Label

The Fundamentals of Brand Design

October 16, 2018/0 Comments/in Branding, Instagram, Marketing /by alison

Truth is, business is as much about perception as it is about reality. In this age of technology and social media, we have more opportunity than ever to take control of our brand perception. We’ve all experienced the power of branding, now it’s time to take that power and apply it to your business. In this blog, we’re breaking brand design down to the fundamentals. Use these simple tips and tools and you’ll be well on your way to a beautiful brand.

Here are the first things you need:

Color Palette:

Find 2-5 complimentary colors that represent your brand. Remember, different colors communicate different things so be sure to choose colors that will represent your brand and attract your dream client.

Font Family:

Then you’ll need 2 fonts–one primary and one supplementary. You can find tons of different fonts online and license them

for a very reasonable price.

Free font sites we love:

Dafont

Google Fonts

Behance

At least one of these two elements should be involved in everything

you do—your logo, your website, your social media your advertisements. The goal is for your brand to be instantly

recognizable so that when people see your content, they know that it’s you even without even reading your brand name.

Now, if you are not a designer, photographer or web designer, we now highly suggest that you take your color palette and font family choices and enlist the help of a professional. Content is KING, we can’t stress that enough. It is worth it to invest in quality professional work when creating the building blocks of your brand.

However, there are some really great tools that you can use to create beautiful professional looking work on your own if you have the time and patience to put into it.

For Graphic Design:

Canva

For Web Design:

Wix

Squarespace

For Photography:

An introductory DSLR

An iPhone 10 or equivalent camera phone for photos

Now once you’ve got the building blocks of your branding decided and created, you can start to implement them into your social media and web strategy. Be sure to stick to your color scheme and font family, post only quality photos and implement your logo into your content often.

That’s really all there is to it, people! Be consistent. And before you know it, you’ll have beautiful content that represents your beautiful business.

At Creative Label, this is what our days consist of. We’re constantly creating beautiful branded content for our clients because we know that it takes a lot of time and effort to do it yourself. Lets face it, you have your business to concentrate on, so let us do what we do best. If you need help, we are here for you. Send us an email at info@itscreativelabel.com. We can’t wait to hear from you.

Attract your Dream Client

October 1, 2018/0 Comments/in Branding /by alison

We all have that one girlfriend who is always complaining about the types of guys that she attracts–

and the complaints are usually warranted–rude, shallow, dumb, cheap–you name it. Let’s just say they aren’t hubby material. Albert Einstein once said, “The definition of insanity is doing the same thing over and over again, but expecting different results.” At some point you gotta look in the mirror and say, what can I do differently to attract someone better?

The same story can be told for business. Sure, having clients is great, but if you are attracting the wrong client for your business, you’re in store for a very rocky road–and not the delicious ice cream kind. A lot of businesses make the mistake of tailoring their brand to the customer they currently have as opposed to the customer that they want. Follow these 3 steps to dump the dud and start attracting your dream client.

3 Things to Look for When Partnering with an Influencer

July 11, 2018/0 Comments/in Branding, Influencer Marketing, Instagram, Marketing /by alison

So your business is interested in partnering with an influencer! You’ve seen brands who do it, you believe that it can be a powerful tool, but when you start looking into applying the strategy to your own business, things start getting complicated. We get it, influencer marketing is a relatively new field and it can be tough to know what to look for when looking for the perfect influencer for your brand. Despite its ability to be a very profitable marketing strategy, influencer marketing can also be a waste of investment if you are not working with the right people. Be sure to look for these 3 things when choosing an influencer to partner with.

IGTV is Here!

June 28, 2018/0 Comments/in Branding, Instagram /by alison

This week Instagram rolled out it’s brand new IGTV platform and, needless to say, we are excited about it! Similar to YouTube, IGTV hosts long form videos up to an hour in length. This new capability provides a unique opportunity to reach your followers in a deeper way. Check out Creative Label’s first IGTV video to find out how!

5 Ways to Use Story Highlights to Enhance your Brand

June 21, 2018/0 Comments/in Branding, Instagram, Marketing /by alison

According to Instagram, one in five stories from businesses will generate a direct message from a follower, and every follower is a potential client or customer. That’s a HUGE deal! It’s worth it to spend time planning out quality posts for your Instagram story to keep your followers hooked. Instagram has taken stories one step further by adding the story highlights feature. This new feature gives you the ability to categorize and display your favorite story posts to be viewed at anytime. They appear under your bio and provide endless opportunities to express your brand story in an easy, accessible way. Here are 5 ways to use Instagram Story Highlights to enhance your branding strategy:

How the New Instagram Algorithm Works

June 14, 2018/0 Comments/in Branding, Influencer Marketing, Instagram /by alison

Back in March, Instagram revealed that they were going to make a major change to the Instagram algorithm — one that users have been pleading for for years. Ladies and gentlemen, the time has come, the long awaited instagram algorithm update is here. And for the first time ever, Instagram chose to explain to us exactly how it works. Here is what we know:

3 Steps to Becoming Boss at Branding

May 24, 2018/0 Comments/in Blogging, Branding, Influencer Marketing /by alison

In this new world of social media, branding your business has become more important and more extensive than ever. The days of slapping your logo on your storefront and your business card, buying a TV commercial and calling it a day are over. Now, your company has the opportunity to have constant contact with your audience, so having an understanding of your brand and the ability to communicate your brand story correctly and consistently will quickly turn your followers into paying customers.

4 Reasons You Should Hire Someone To Build (Or Rebuild) Your Brand

March 28, 2018/0 Comments/in Branding /by alison

We get it. Thinking about the branding part of your business can be stressful and exhausting. If you are a business owner, you’ve probably found yourself stressing about things like having the perfect logo, website, photos, and social media pages. It’s a lot, and sometimes you simply can’t focus on these things by yourself. Our team here at Creative Label cannot stress how important it is to hire someone to help you to create, or in some cases re-create, the visual presence of your brand. We hate to toot our own horn, but toot toot! Here are the reasons why you should hire a professional like us to help you with your branding: