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Facebook Lifts Political Ad Ban

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Earlier this month, Facebook lifted its ban on political ads stating, “We’re resuming political, electoral and social issue ads in the United States on Thursday, March 4th. We put this temporary ban in place after the November 2020 election to avoid confusion or abuse following Election Day. Unlike other platforms, we require authorization and transparency not just for political and electoral ads and, but also for social issue ads, and our systems do not distinguish between these categories. We’ve heard a lot of feedback about this and learned more about political and electoral ads during this election cycle. As a result, we plan to use the coming months to take a closer look at how these ads work on our service to see where further changes may be merited.”

 

Facebook intended the ban to help avoid any misuse of political messaging interfering with the voting process and put it into place the final week leading up to Election Day. However, the ban continued as the tension and confusion grew, with no winner declared. Then Facebook stood firm on its decision following the riots at the Capitol, causing the temporary ban to last four months. Now, for advertisers to buy new ads regarding “political, electoral, and social issues,” Facebook will require them to complete a series of identity checks to help stop the spread of misinformation.

But with all the political turmoil the country has gone through the past four years, is lifting the ban really the best idea?

 

Facebook not only provides a platform with massive reach, but it also offers many consumer targeting options. While some campaigns have taken advantage of these things and used political ads on Facebook to divide and create apprehension for smaller or independent candidates, those features make Facebook an affordable way to get their name into the public and connect with voters. Facebook has said that a platform ban on political ads would hurt independent candidates, non-government organizations, and non-profits who use Facebook to help spread their message.

 

Facebook has been scrutinized for the role political ads have played on its platform in the past. But hopefully, in the future, the Social Network can become an equal platform for all candidates.

 

What do you think about Facebook removing its ban on political ads? Do you think it’s a good idea or a bad one? Let us know in the comments below. For more information on all things marketing, PR, and branding get in touch with us at info@itscreativelabel.com! 

How Apple Plans to Take Down Social Media

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Apple's IOS14

Apple’s IOS14 double-edged sword

Hey Labelers! We wanted to share the newest update of Apple’s IOS14 and how this update will impact huge social media corporations. In the past, Apple has committed to curbing phone addiction by encouraging limiting time on social media platforms. Now, they are taking it one step further. In the newest update, Apple will give you complete control over your privacy on social media by giving you the power to turn off the IDFA. You’re probably thinking, “What is the IDFA, and why should I care about it?”

Apple’s new update can completely change the way you get advertisements and how you choose to use social media. 

What are Apple’s past efforts in limiting phone usage?

At Apple’s 2018 global developer conference, they spoke out about their new mission to curb phone addiction. Now, what does this mean for social media giants? Of course, they were not only shocked but afraid of Apple’s sudden announcement. Social media platforms are not the typical firm. They don’t create products or content for us; they act as a background agent. We create the content. The longer we stay on these websites, the more money they can make. Through our attention, they take advantage of the IDFA, which is Apple’s Identifiers for Advertisers, a compilation of all your data information that developers create to feed you certain ads you would enjoy. However, Apple has proceeded to launch an activity report that tells you how much time you spend on an app, and if you want to set a time limit. Additionally, they also embedded new anti-tracking applications to hinder Facebook, Google, and other media platforms from tracking your private information even when you’re not on the website. 

What is Apple doing now?

With the new IOS14 update, Apple gives you full control over what social media conglomerates can see with your data. Any developer such as Facebook, Instagram, or Google who want to track your activity now has to request permission every time they want to access your information across applications. The IFDA allows for social media companies to compile information about you.

Developers essentially create a profile about your interests and online activity through the IDFA. However, in Apple’s IOS14, you can now turn off the IDFA to stop developers from tracking all your information across platforms. Additionally, if you leave it on, you’ll get a notification from apps asking you for permission to track your data.

How Does This Affect Facebook and Us As Users?

Because of these efforts, Facebook could potentially see a 50% drop in revenue from the Audience Network sector of their company. This new IOS update reminds users of how little privacy we have left once we join social networks. Apple’s efforts to curb phone addiction has also spearheaded the effort to protect our privacy. As content creators ourselves, this new update can also change how we create our marketing and advertising campaigns! Even though ads may be less personalized, it just means advertisements must move forward creatively and adjust to creating content that can appeal to a general audience.

Here at Creative Label, we are the company that can adapt quickly and produces content that is appealing to a broader audience. We understand how vital advertising is towards a successful business. Make sure to check out how we can create engaging and personalized content for you!

Facebook Take Over: How the company is trying to shut out its competitors

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Hey labelers, today we’ll be talking all about one of the four big tech giants; Facebook. If you hadn’t heard, the CEOs of Google, Amazon, Apple, and Facebook were all part of a five-hour hearing at the House of Judiciary Committee in the US. Why you ask? The House of Judiciary Committee wanted to see whether or not the tech companies have been operating in a fair manner. Based on how the hearings go, the rulings could result in new regulations that could restrict or reduce the dominant power of each company. 

 

All companies were faced with difficult questions from the House Judiciary Committee. Facebook CEO, Mark Zuckerberg was questioned about Facebook’s purchase of Instagram. According to these documents, their acquisition was somewhat intended to ‘neutralize’ a competitor. 

 

This question, along with many more, all lead to support the main case that these corporations, like Facebook, are now able to overpower their competition due to their large size and therefore stifle their competition. 

 

Not convinced yet? Remember when Snapchat was the only platform with the “stories” feature? Seems like so long ago, right? Well, let’s dive into that and some other examples of how Facebook is attempting to shut out its competitors. 

 

Facebook’s Reels

Reels is our most recent example of how Facebook has created similar functionalities to other apps, in this case, TikTok. Trump issued an executive order that will ban TikTok if it’s not purchased by a US company by September.

 

 

Seeing their opportunity, Facebook released their feature Reels on Instagram into the US.x If you couldn’t assume by now, Reels is a new feature on Instagram where users can create short 15 second videos using features like adding text, fun editing tools, and music, just like TikTok. Facebook has even taken the extra step in offering deals to prominent TikTok creators to get them to create and share their content on Reels instead. Wow, right?

 

TikTok’s new CEO Kevin Mayer issued a public statement where he takes an aggressive stance in facing competitors, like Facebook, who are wanting to shut the app down. In his public statement, he challenges competitors and states:

We also saw this back in 2012 when Facebook offered Snapchat a $3 billion offer to take over the app, which Snapchat CEO Evan Spiegel refused. This is when Zuckerberg, according to Spiegel, seemed to have a different approach to his demeanor towards Snapchat. With the introduction of Instagram Stories, Zuckerberg accomplished his goal of restricting Snapchat’s expansion. 

 

Facebook Launching Licensed Music Videos 

Facebook announced that it will be rolling out official music videos across its platform in the U.S. This will allow Facebook users to watch, share and discover music videos from a variety of artists including Blake Shelton, Diplo, Elton John, and more. The launch is implemented by Facebook’s partnerships with top labels including Sony Music, Universal Music Group, and more. Sound familiar? Because it is. 

 

This launch of music videos is seen as a competitor to YouTube, who reportedly paid out more than $3 billion to the music industry in 2019. The music labels who feel like they don’t get paid enough are looking for alternatives, which is where Facebook comes-although, the financial terms of Facebook’s deal with the labels were not disclosed. 

 

Now that Facebook has the licensing rights with these major labels, artists are able to share full-length music videos rather than only sharing a small clip. This change can really impact not only how much time a user spends on Facebook but also the videos are also another way for the artist to connect with their fans. In addition to this new feature, Facebook has also rolled out tools that allow artists to promote new releases:

  • Host live-streamed Q&A on Facebook Live 
  • Raise money for important causes through the donate button. 

With those features alone, you literally would never have to leave the app!! 

 

 

So with all this being said, do you think Facebook is attempting to take over the market by copying its competitors? Or is adding new features just the name of the social media game? Let us know in the comments below! 

For more guidance on all things branding, PR, and marketing, email us at info@itscreativelabel.com!

Boycotting Facebook

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Lessons learned from The North Face

 

Hey labelers, if you think you were boycotting Facebook then you probably haven’t heard the news. We think it’s important for you to understand Data Privacy and its relation to the Boycott against Facebook because it turns out that you can’t escape it.

 

Since Facebook and Civil Rights organizers have created the movement for #StopHateForProfit in concern of Facebook’s hate, misinformation, and paid advertisements, advertisers are having a hard time quitting Facebook.

 

#StopHateForProfit 

 

Following the BLM Movement, there was an extreme plummet in companies advertising to support and elevate the awareness of black-owned businesses. This is where the #StopHateForProfit hashtag came about. The purpose of the #StopHateForProfit hashtag was to  encourage businesses to pause their advertising during the month of July. The hashtag took off and influenced many companies to boycott Facebook advertising for a month.

 

NorthFace’s Attempt to Boycott Facebook

North Face’s recent campaign in support of the #StopHateForProfit against Facebook brings insight on secrets within data privacy that most people don’t even know about. In June & July, North Face quit all ad spending on Facebook and released the public statement on Twitter. That however didn’t stop the internet from investigating. 

 

Shortly after, the writer for One Zero used a data logger tool when navigating North Face’s website. By doing so, he found that The North Face shares every interaction on their website with Facebook, therefore invalidating their entire campaign against them. Yikes!

 

How did this oversight happen, you ask? Data tracking. Data tracking when not using the social platform is called “Off-Facebook Activity”. In January, Facebook released this feature with new data privacy rules that include data being tracked regardless of whether a company is participating in ad spending with Facebook or not. Therefore, just because a company quit advertising with them, doesn’t mean your data isn’t still being shared because the online systems are inevitably linked; and therefore, benefiting Facebook. 

 

When interactions from any website are shared with Facebook, it is allowing the platform access to your search history and can therefore place better ads on your feed. Facebook benefits from this by collecting endless amounts of data that aren’t linked to a “click” from their site and using this information to enhance their marketing and advertising. Because NorthFace’s website data was still being tracked from Facebook, they couldn’t fully Boycott the social network and therefore falsify their initial statement of “We’re in. We’re out”. 

Can you fully boycott Facebook? How Can You Try?

 

This has been a raising question as more businesses decide to permanently leave Facebook advertising, totaling over 1,000 last week. We have done some of the research for you labelers and after a congressional meeting this past week, found some answers. Unfortunately, no it is not possible to fully boycott Facebook even if you stop participating in ad spending with the platform. This type of technical oversight is a rather prominent problem when trying to boycott Facebook where companies are still receiving data from them. Essentially, you may have hit pause on the machine but it’s still collecting data and there is no real stop button.

 

Unfortunately for smaller businesses that desperately rely on this form of advertising for the majority of their sales, boycotting Facebook isn’t necessarily an option for them. However, this doesn’t always mean that they are supporting Facebook’s actions, they may just be left with no choice. In order to make sure you are supporting the small businesses that stand with the #StopHateForProfit movement, it is important for everyone to do research on small businesses and the values they stand behind. 

 

If you want to Boycott Facebook, here’s how many are taking action.

Like we mentioned, doing so isn’t easy but if you feel compelled, here are some ways we are seeing people boycott Facebook. 

 

  • Support — Don’t support online E-Commerce sites on Facebook unless they are local/small-owned.

 

  • Engage — The less engagement on Facebook, the fewer ads you’re being tracked for.

 

  • Ad Spending — Re-allocate funds for social media exposure elsewhere

 

  • Reach out to Facebook — Instead, contact civil rights groups and fellow boycott companies and ask how you can get involved.

 

Competition for OnlyFans? Facebook Rolls Out a Fan Subscription

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Yes, Labelers, you read that correctly, Facebook is rolling out a new “Fan Subscription” feature that will allow creators to take advantage of monetization on Facebook. We are going to compare Facebook’s Fan Subscription to OnlyFan’s Subscription and help you decide to sign up for one or the other!

 

Due to COVID19, Facebook has noticed an increase in video streaming on its platform. So why not open this up to more creators on their platform all while taking a cut of the money? This could be a great incentive for many individuals to support creators and artists online. This also gives creators another way to streamline their content through varying social platforms and allow them to make more money while doing it!

 

So what does this mean for OnlyFans? 

 

Well, Facebook has a strict NO NUDITY rule. They encourage “advertiser-friendly” content and have no problem demonetizing creators who don’t follow that guideline. As we are all well aware, OnlyFans is known for adult content and some would even say soft porn. So there’s no competition there. These are two different platforms with much different audiences. But you, as a creator, can still monetize both! And let’s be real, sexy time on camera or video doesn’t always mean nudity. (wink emoji) Let’s get creative labelers!  

 

Let’s compare the numbers

 

The minimum you can charge for both Facebook fan subscriptions and OnlyFans subscription is $4.99 per month. 

 

Apple and Facebook will receive 30% of your earnings while OnlyFans receives only 20%. For Facebook, Once you reach a $100 threshold, you will then be able to receive your earnings. Onlyfans currently has a 5-7 day period in which you can receive your earnings upon request.

 

OnlyFan also has a paid private messaging feature that allows creators to send direct messages to all subscribers and be paid for it! The minimum you can charge for a private message is $5.00. 

 

Well how does this work? Much different than dating apps, the creator will send a private message to all of their subscribers. You cannot send out individual paid private messages. It has to be available for all of your subscribers. If a subscriber wants to view the messages, they must pay the amount you requested prior to them be able to open the private message. Yes, the same video or photo to all of your subscribers, and they all (who accepts it) pay for it! WIN!

 

I mean, they do say it goes down in the DMs.

 

Well, It’s choosing season, friends! Here is something to consider when choosing to promote or sign up your Facebook Fan Subscription or your OnlyFans Subscription Site:

 

What type of creator are you?

 

Are you a teacher who helps other educators with creative ways to teach their students? Some would say they’re not sure your school’s principal will be too thrilled about coming across your name and content on OnlyFans, but hey, they already don’t pay you enough, soooo… shrug emoji*

 

Are you a fitness trainer that wants to offer specialized workouts? Why not use both Facebook Fan Subscription AND OnlyFans? You essentially can upload the same video content to both platforms and earn money from both!

 

At the end of the day, sis, you set the rules. Make. That. Money!

 

Don’t let patriarchal restraint and societal contradictions get in the way of stacking your coins. What you choose to do and which platform serves your audience the best is all up to you. 

 

Still confused about which one you should sign up for? Shoot us an email and let’s have a chat about what better suits you and your brand!

 

Facebook Community Feature: How Social Media is Making a Social Impact

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Facebook Launches Community Help Feature 

 

We’ve got a little “in case you missed it” post for you today on The Buzz! 

 

Facebook recently implemented a new “Community Help” feature where users can request and offer help in your community. 

The Community Help feature was created to focus on the impacts of COVID-19 and what communities, families, and individuals need during this time. In creating this feature, Facebook is encouraging the use of this platform for tasks such as volunteering to deliver groceries or donating to a local food pantry or fundraisers. The initial rollout is in the US, the UK, France, Australia, and Canada. Don’t see your country here? Don’t worry, Facebook is working to bring the feature to more countries in the coming weeks.

 

We as an agency, recognize the immense value that this feature offers the public in a time of uncertainty and doubt. We love that Facebook is devoting its resources to aiding this situation! 

 

We also see purpose and meaning for the Community Help feature that goes far beyond the current status of our world! It is a game-changing step toward fostering community #IRL through online gestures, and that is something to be excited about! 

 

Community Help has the potential to continue to help community members with other daily tasks including dog walking, babysitting, and business needs, even when we’re no longer facing a pandemic! This minimizes the use and need of other websites and apps like Care.com, BusyBees, etc. because now you can request or offer your services for free, with nothing but a Facebook account! There are no fees associated with your requests, offers, or account – it is totally free to ask for what you need. This is why Facebook stands out among other service sites, right now! 

 

We know that Facebook is also home to plenty of Groups and Pages for community members to post in, however, Community Help has the ability to connect you with people and organizations that may provide a bit wider of a net than the 10 homes on your block! 

 

Facebook is giving users the opportunity to grow their circle, to show up, and to get involved. USE IT TO YOUR ADVANTAGE! Being present within your community is so important and beneficial, and Community Help emphasizes and encourages that. Push yourself, your brand and even your friends and family to get involved with your community–wherever safe of course–and form those connections. 

 

Connecting with your community has never been more important, and therefore the impact that Community Help could have is ENORMOUS! Pandemic or not, your community consists of the people you surround yourself with — you should be able to have an easy and open dialogue with them. We’re hoping that the future holds even more ways for communities to support each other both online and in-person. Facebook is at the forefront of support, right now! Join em’!

 

If you’re wondering how to get involved with your community or if you need some assistance yourself, the Community Help feature is for you! You can access Community Help in the COVID-19 Information Center on Facebook or by visiting facebook.com/covidsupport. 

 

Does this new Facebook feature sound like something you could start using? Let us know in the comments below! For more guidance on how to align your brand with your community, email us at info@itscreativelabel.com!

3 Tips for Drafting Captions

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How to Write for Social 

 

One of the biggest and most grueling struggles for social media users is finding the right way to phrase their captions, bios, and comments. As an agency that provides guidance in branding, marketing and public relations we thought we’d share some of the best practices for creating authentic copy that stays true to your mission, brand, and tone! 

 

Be consistent: Develop your voice  

 

When writing copy for yourself (or others), you need to be consistent! Your audience will relate, engage and respond more to consistency. The best way to demonstrate consistency, aside from posting often, is to develop your voice as a brand! Your voice feeds into how the copy reads to your audience. It needs to be authentic, so define your identity and how it translates to the written word.  When people read your content, how do you want to sound? Girly and feminine? Professional and serious? Do you want to use profanity? Do you write in text slang? These are all things to consider when developing your voice! Once you have your voice, you need to remain consistent and always write with those same principles. Remember to align your voice with your objectives. Don’t speak to things that aren’t in your realm! For example, copy that works for a Makeup Artist will vary from that of an Attorney! Hone in on your brand and stick to it. This will attract engagement and ultimately help you to find an audience that not only relates to your brand, but that is also interested in what you have to say and how you say it. 

 

Keep it personal and impactful

 

Recognize the value of having an audience!  Your audience chooses to interact, follow and keep up with YOU and your content! These people want to hear and read content from YOU. Your mission, brand, and tone resonate with them on a personal level, so don’t be afraid to be real, raw and personal in your copy. Remember that as a brand, you are trying to build connections and increase engagement. When you speak directly to your audience as individuals you will accomplish just that! Ensure that you’re speaking with impact and purpose rather than fluff and the same song lyrics or quotes. Grab your community. Ask yourself if you’re being authentic and personal in your copy and comments. Are you giving advice from personal experience? Offering services that you truly provide? Telling personal anecdotes that relate to your audience? These are all things that require you to open up to your audience and will in turn increase your engagement and credibility. 

 

Add a call to action 

Including a call to action (or CTA) is a MUST when writing copy! A CTA is that piece of information usually found at the end of your copy, that invites your audience to do something. Follow, like, comment, share, retweet, click, read, download are all great examples of CTAs that promote engagement and interaction with your brand! Including a CTA strengthens the impact of your copy and directs your audience to show their support. They act as a great tool for insights as well, so make sure to include them! Creative Label Tip: Stay away from chunky paragraphs! Writing long-form copy, that is split up with emojis and a strong CTA performs best on Instagram! 

 

It is crucial to have a strong branded copy when posting to social! You want your audience to understand your mission and relate to your words. With these three tips, you’ll be on the right track to creating amazing copy that perfectly aligns with your brand! 

 

Do you think your copy aligns with your brand?  If the answer is no, we’re here to help! Email us at info@itscreativelabel.com for more guidance on all things branding, PR, and marketing! 

Artificially inflated ads? The Dark Side of Paid Engagement

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If you’re running artificially inflated ads and your client is unaware, we need to chat. Today, we’re talking about the risk many ad companies are taking to boost engagement on their clients’ ads. Some see this as a risk worth taking, but we’re here to tell you, artificially inflating engagement on an ad can harm the client’s business. Still don’t believe us, well we’re about to burst your bubble. Keep reading and we’ll tell you why. 

What are artificially inflated ads?

Let’s start by breaking down artificially inflated ads. Artificially inflated ads are purchased advertisements injected with fake engagement by third-party apps. Advertising companies are paying third-party apps to engage with client advertisements for a more significant return on their cost-per-click metrics. Other examples of artificial inflation are fake followers, likes, and comments. 

What does Facebook think about this? 

What does Facebook think about this? Well, they hate it. Facebook is taking legal action; here’s the tea. Facebook filed a lawsuit against two app developers, LionMobi and JediMobi, over ‘click injection’ fraud against Facebook ads. These app developers allegedly created fake user clicks on Facebook advertisements giving the impression that users were engaging with the ads. The Facebook advertising system, known as the Facebook Audience Network, would then pay out cash to these apps thinking real users had clicked on the ads. As a result of this click injection scheme, Facebook refunded money back to advertisers who paid to have their ads on the Facebook Audience Network platform and had their ads clicked on via this fraudulent scheme. 

Now, Facebook and Instagram are cleaning up artificial activity by putting a stop to third-party apps, bot accounts, and influencers from engaging in such inauthentic behavior. If Facebook or Instagram discover purchased engagement such as shares, likes, comments, or followers on accounts, they will remove all inorganic content. If that doesn’t stop users from purchasing engagement, Facebook will ban accounts and permanently restrict user’s IP addresses from accessing the Instagram app or website.  

Now, if the possibility of getting banned from Facebook or Instagram for artificially inflating ads or engagement doesn’t scare you, we’ve got some more reasons why you should stop this practice asap. 

Use Artificial Engagement At Your Own Risk

Now, here is what ad companies should consider: the risks of running inflated ads. When engaging in artificial engagement or artificially inflating ads, you risk losing brand credibility, no actual monetary return on ads, and Facebook banning you. 

First, let’s touch on brand credibility. With so much inauthentic engagement, inflating ads won’t do brands any good. When running inflated ads for clients, brands are looking for a return on their investment and real engagement on their advertisements. This strategy is not only a copout to fine-tuning the type of ad that works best for the brand, but this strategy also threatens the reputation and economic growth of companies by putting companies at risk of losing out on real engagement, sales, and consumer loyalty. 

Next, if it’s not real, you won’t see a return. Fake engagement is not real business. Think of it this way: When measuring the click-per-cost return on investment, the sales won’t reflect the amount of engagement the ad reached. It would be impossible to measure how well an inflated ad organically connected with an audience based on fake engagement. 

 

We’re here to tell you that although artificially inflating ads may sounds tempting, think twice before doing so. It could cost business, valuable partnerships in the future, and could run the risk of having your social media accounts shut down. If you’re looking for a ad agency to run ads for you, send a message to info@itscreativelabel.com. We’re here to help! 

Facebook’s Libra Cryptocurrency, What You Should Know!

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Earlier this summer, Facebook dropped its plans to launch Libra- a new global cryptocurrency. Libra states that 1.7 billion adults currently don’t have access to a financial system or bank, so Facebook believes that a new, stable cryptocurrency could be the solution to this, and other related problems. 

What is cryptocurrency?

The long and short of it is cryptocurrency is money. Much like cash, you can use cryptocurrency in exchange for goods and services. Cryptocurrency is best understood like casino chips, you’ll still need to exchange real currency for the cryptocurrency! Make sense?

How does it work?

All cryptocurrencies work using a technology called blockchain. What’s a blockchain? We don’t know. LOL Best explanation is that it is a secure technology that tracks and manages all the transactions made with the cryptocurrency.

Facebook has its own cryptocurrency? That’s cool! 

Yup! Back in June, Facebook announced Libra, its cryptocurrency. According to Facebook, it should become a global currency for billions of people. How will they make this happen? Our guess is making it mandatory to buy and sell with cryptocurrency on Facebook. So Facebook Market Place and Facebook Ads manager will all be governed by Libra.

How does the govt. feel about this?

While Libra doesn’t launch until 2020, lots of people, are not happy about it. Just look at what Trump had to say.

Yikes. But there are some companies that are on board, however. Take a look at the list of companies backing Libra.

Outside of the government and banks, people simply don’t trust Facebook. One of the biggest worries amongst us regular folk is that Facebook is going to use payment data to target advertisement. They’ve promised that they won’t. But we’ll see. Now that you’ve got a brief understanding of Libra, what are your thoughts? Will you use it? Let us know in the comments.

Facebook’s New Ad Format, What You Need To Know!

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We know, we know, social media is always changing and it can be hard to keep up. We want to provide you some relief by breaking down important social media updates for you. If you’re currently using Facebook to run ads or plan to, then you should definitely listen up. On August 19th, the mobile newsfeed is going to be compressed in order to match the style of the new Facebook design that was introduced earlier in the year.

But it’s not all just about having a matching aesthetic. Facebook has stated that the changes will “drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed”.

Here are some more useful tidbits of information for you to quickly and easily be aware of what these changes mean.

Fewer Lines of Text

Fewer lines of primary text will show on the mobile news feed. Now, only 3 lines of primary text will show on Facebook mobile news feed, after which people will be prompted to click to view additional text.

New Maximum Media Height

Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed – The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.

Projected to Improve Effectiveness

Let’s be real, we have short attention spans. This is especially true when we’re on social media with billions of pieces of content competing for our attention. Brands have recently been complaining about less ROI from the Facebook platform. By creating ads in a more brief format, Facebook believes it’s in a more skimmable format, therefore, it’s instantly understandable. It’s expected that conversions will improve by better expressing an idea quickly. It’s a valuable skill to have any way to know how to be direct in as little verbiage as possible.

The change, in this sense, is largely related to establishing more presentation uniformity across Instagram and Facebook, in order to maximize cross-promotional potential. 

In short, from August, if you’re looking to maximize your Facebook ads, you’ll need to make those first three lines super-snappy, while you’ll also need to keep the image height change in mind in your formatting to ensure optimal presentation. Luckily, we do this all the time here at Creative Label so if you need us to give you a hand just reach out to us in an email to info@itscreativelabel.com.

 

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