How to Pitch Yourself or you Business for Brand Partnerships
Whether you are a seasoned influencer or a newbie to the blogging game, brand collaborations are the essence of influencer marketing. When used correctly and appropriately, strategic brand collaborations, or partnerships, can be an extraordinarily effective way to build a business or brand. Just look at Fashion Nova! The famous apparel company has built an empire solely from brand partnerships with influencers.
So, how does one snag an awesome collaboration? The answer, my dear friends, is pitching. Thanks to tech geniuses of Silicon Valley, the term “elevator-pitching” was all the rage in the early 2000s. Elevator pitches reference a brief, persuasive speech used to generate interest in an idea, project, or product. The spiel should be concise enough that you can lay out all of the essential details in a 30-second elevator ride. Today, pitching for brand collaborations follows relatively the same concept just in the digital sphere.
Now that you know exactly what a pitch is, you’re probably wondering where to start. No worries, we got you! Below are tips to perfect your pitching technique.
Finding the right contact
The first step in pitching is locking down an appropriate networking contact. This is where e-stalking comes in handy. To find email contacts, look at the brand’s owned media outlets such as a website, Facebook business page, or our personal favorite, Linkedin. We recommend searching for direct connections, meaning marketing managers or public relations, representatives. If this is not accessible, using a general email like email@example.com could also work. This is the time to get creative!
Shoot Your Shot
Pitching is not the time to be modest, it is the time to master the art of the humblebrag. Be confident and unapologetic in what you can offer a brand. Highlight past collaborations, post analytics, engagement rates, and a brief overview of how you can benefit their brand. When drafting your pitch, try to distinguish the qualities brands seek in influencer partnerships. The overall tone of the pitch should reflect friendliness, professionalism, and above all else, authenticity. You can also check out this post for more insight on what brands explore when considering potential collaborations.
Maintain the relationship beyond the pitch
At times, there is an unfortunate stigma within the world of digital media. Some feel the profession is cluttered with self-serving, shallow individuals. It is important to remember that at the end of the day, the key to success in any marketing field is cultivating authentic relationships. Networking does not work if it is one-sided and in this world, you’ve got to give to get. It works the same with brand collaborations. Don’t let yourself get so caught up in pitching yourself that you fail to make genuine, lasting connections. Maintaining a relationship even when not pitching, will increase chances for future collaborations and extended networking opportunities.
If you have any more tips for pitching to brands, feel free to drop them in the comments down below! If you’re hoping to expand your brand collaborations and need a team to help negotiate brand deals and vet brands for collaborations reach out to us at firstname.lastname@example.org.