Twitter has announced a new feature called ‘Super Follows’. This pretty much means that you pay a subscription to see somebody’s extra content – an extra tweet, a new release, or an announcement. The owner of each page gets to set their pricing for the monthly subscription. ‘Super Follows’ allows you to be the first to know, kind of similar to a Patreon or OnlyFans. This new feature will give the average user a potential stream of income from the app.
Considering Twitter has existed for this long without any form of a subscription fee, it will be interesting to see if people decide to include such a beloved app in their monthly subscription payments. It feels like Twitter is kind of playing catch-up to their competitor sites. Instagram is capitalizing hugely on its new shopping features, and Facebook users have been reaping the benefits of the Facebook Marketplace feature. It seems like the next logical progression for the platform, but we’re just not sure if it will be a hit with the wider Twitter community. The likelihood is, the support will come from the superfans, willing and keen to spend that extra money, to be in-the-know first when their favorite celebrity has something to say.
Ultimately, the success of ‘Super Follows’ is probably going to depend on who the target audience is. What is being given away? What is the exclusive content? Can the audience find this anywhere else? How will Twitter control the sharing of exclusive content? We’re super interested to see how this plays out; flop or success. What do you think? Leave a reply with your thoughts, or share with friends to continue the conversation. Don’t forget to follow us on Instagram, to see how we can help with your own marketing needs, or email us at firstname.lastname@example.org!