We all have that friend from high school who posts several photos of their baby a day on Instagram. It drives us insane but we just can’t quite bring ourselves to unfollow them. Well have no fear, the mute function is finally here! Last week Instagram launched the new mute function which will allow users to hide the posts of accounts they don’t want to see without having to go to the extent of unfollowing their dear Aunt Cheryl who posts an obscene amount of dark, blurry food pictures. The masses are cheering but this update puts some at risk of being muted themselves. Concentrate on these 3 simple concepts to make sure that you don’t fall victim to the long-awaited mute button.
1. Post Quality
The concept is simple: if you’re posting content that people want to see, your followers will keep wanting to see it. Success on Instagram begins with high quality content that is unique, engaging and shareable. It is after all an image driven platform so give your followers something good to look at and follow it with an engaging caption and a call to action.
2. Post Frequency
Spamming your followers with too much content or content that they just don’t care about is a good way to get yourself muted. So when should you post and how often? Well the short answer is, it depends.
When should you post?
The statistics seem to suggest that the best time to post is between 11am-1pm or 7-9pm, but that doesn’t mean that that’s the best time for YOU to post. The instagram algorithm prioritizes quality content so if your post gets a lot of likes shortly after it is posted, Instagram will then show your post to even more of your followers and present it on the explore page. You want to post when there are the most possible followers online. If you don’t already have a business account on Instagram, we highly suggest you get one. Instagram business accounts have the benefit of the Insights feature which gives you useful analytics including the times your followers are most active on Instagram on a specific day.
How often should you post?
Its important to post consistently to remain relevant to your community but not too often as to spam them away. Major brands post an average of 1.5 times per day to Instagram. Think quality over quantity. If you have engaging content to provide, do so 1-2 times per day, but don’t force it if you don’t have content that is worth while.
3. Post Engagement
It’s much easier to disassociate from an account that doesn’t associate with you. It’s very important to both incite engagement on your posts AND to engage with your followers by responding to comments, liking/commenting on their content and being active on your Instagram stories. The more of a personal connection they feel to your account, the more likely they’ll stick around and tune in.
Follow these guidelines to make sure that your posts don’t get silenced! At Creative Label, we understand that creating quality content, scheduling your posts and engaging with your followers can be difficult and time consuming, shoot us a message at firstname.lastname@example.org, we would love to talk to you to see how we can help your brand!