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How to Monetize Your Business

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Haven’t you heard? Having multiple ways to monetize your brand is very important! Especially in times like this, you should be using all your platforms available to you! Having multiple forms of income is always a plus, and with many platforms out there working in your favor, it’s important to act on it!

What is monetization?

Monetization is the idea of turning a non-revenue-generating item into money. 

Why should I monetize on multiple platforms?

Being able to diversify your income is always a plus, especially in the current state of the world! If you’re following is only on one platform, you could be getting multiple streams of income. All you have to do is diversify your platforms!

monetize your business

Which Platforms Am I able to Monetize on?

Our top picks for monetization platforms include Youtube, Patreon, IGTV, Bird.TV, Wista, Vimeo, Dailymotion, and Twitch. Youtube is very possible to monetize, although it is rather difficult because YouTubes policies state that they can demonetize you to break a few guidelines.

YouTube:

Now the question is, how possible is it to monetize through YouTube?  YouTubes policies make monetizing your account difficult but possible, specifically if you break their guidelines. One America News is demonetized for posting false information and not fact-checking. A few things that can happen with demonetization are:

  • Strike 1
    • So, it’s your first offense. 🤷‍♀️ No need to freak- likely the only punishment you’ll get is not being able to post for a week, as well as existing videos get demonetized for the week. The strike will remain on your channel for ninety days. Because this is your first offense, these consequences are not fatal but still serious. The consequences only get more serious from here.
  • Strike 2
    • Not being able to upload video, live stream, or stories for two weeks would be such a bummer! 🤭 Along with not being able to post custom thumbnails and unable to create, edit, or add collaborators playlists. This strike will also remain on your channel for ninety days.
  • Strike 3
    • Three strikes and you’re out! Your third strike would only happen if you already had two strikes and did something else to violate YouTube’s guidelines. Unfortunately, if you get to this point, your channel has been terminated. 😭
Patreon:

Patreon is known as the safe-haven for Creators. This platform allows your followers to decide if they want to pay to watch your content. It’s a membership service for creators that gives them the tools they need to manage their paying patrons. Many creators use Patreon to pay their paying followers a little ✨extra ✨that most won’t get on their normal posting platform. Multiple subscription plans are offering commissions of 5%, 8%, or 12%. This platform is hands down one of the best ways for followers to connect with creators!

IGTV:

Instagram TV launched in June of 2018; it has since taken off as longer TV-like videos that will be watched on your phone! This feature is perfect for you if Instagram is one of your most popular platforms, where you have the most followers. You can now run short ads on your IGTV videos and agree to follow the Partner Program, as well as their monetization policies.

Vimeo:

When you think of Vimeo, you may think of an “off-brand” YouTube. Well, they’re kind of right- it’s similar in the way that you can have your own channel, still with all the great quality and features. However, to post more than 500 MB a week, you have to upgrade to a premium plan. Which then allows you to post freely as much as you want!

Curious about what’s next in the marketing, public relations, or branding world? Come back next week and check out our blog, The Buzz, for our weekly updates! For more information on how we can help with your graphic design needs, contact us at info@itscreativelabel.com.

3 Steps to Create a Mood Board

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Follow these simple guidelines to create inspiring mood boards for your next design project!

For all you daydreaming Labelers out there who spend hours on Pinterest looking for design inspiration for your next product or brand launch, get your mood board game on and start putting it all together!

From handmade poster boards to digital artboards, mood boards are an excellent way to start your design process. They are a form of visual brainstorming where you lay out all the ideas you have for a design. These include colors, imagery, fonts, styles, patterns, shapes, symbols, and so much more!

Whether you are a designer or a client, anyone can make a mood board to help express their ideas for a project.

Mood boards are a source of inspiration, especially for those visual thinkers out there! They are a useful tool to communicate the vibe you are going for and to then pitch your work to teammates or clients.

To begin working on your mood board, make sure to follow these key steps:

1. Determine keywords

Creating a list of 5–7 keywords covering specific brand elements will keep you focused and on track. You don’t want to have too many ideas and different directions.

Some of the best places to look for these words are:

–Brand Guidelines– Ask to see the brand’s guidelines if they already have them in place. These typically list all of the brand values and mission, which will inspire you to start your list.

–Emotions– Think about what emotions you want to invoke from your users when using your product. Calming? Empowering?

Some keyword examples are the following: Energetic, honest, lively, adventurous, bold, clean, modern, minimalistic, strong, elegant, playful, sophisticated, warm, etc.

2. Select your elements

Next, you gather all your elements!

Color – Play with different color palette options inspired by your keywords. If you chose “boss babe,” strong pink or red shades might be some colors to explore! You can also dig a little deeper and research the meanings behind colors, especially as it pertains to branding and marketing strategies. Coca Cola’s branding is a good example.

If you are stuck looking for colors that complement each other for a color palette, try out Coolors.co, or if you are looking to match colors to an image, try Canva’s Color Palette Generator.

Shapes – Look for shapes that bear some meaning to your design. These can be abstract, geometric, symbols, icons; you name it!

Typography – Do some research into current trends surrounding fonts and typography styles. The type of font you use speaks for itself; a font like Georgia conveys a much different message than Arial Bold, don’t you think?

Illustrations and Photographs– Many people like to compartmentalize designs as either illustration-based or image-based (in some cases, a mix of both). A mood board can include both even if you end up picking one of the styles. Photographs are a great way to convey feelings and emotions associated with the brand.

Some great resources for images are Dribbble, Unsplash, Pexels, your camera roll (Real-world inspiration is all around us!).

3. Use a template!

Do not fear if you are not a designer (or even if you are, we won’t judge). There are templates out there! The goal of using a template is to save you time. A mood board should be about the content you are assembling, not how you assemble it.

There are a ton of great resources you can use to get started Milanote, Figma kit, Pinterest, Behance.

Lastly, we’ll leave you with some quick tips on things to look out for when wrapping up your mood-board:

Hierarchy – think about what features you want to highlight and their order of importance.

Spark an emotional response – Real-world objects are good for this, a shell from the beach, an item of clothing, etc. Bring in objects that gave you your eureka moment so they can feel it too!

Cohesiveness – the elements on your board should work well together and create a design that flows. Make the theme obvious!!

For more tips, be sure to check out our other blog posts on branding, building a powerful aligned brand, branding mistakes to avoid, Graphic Design tips, or listen to our podcast.

Marketing to Gen Z

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Gen Z isn’t just all kids. This demographic includes the people who are currently in their early to mid-twenties. Don’t underestimate this generation- they have massive power over trends and have used it this year to cancel celebrities, bring awareness to social issues, and make content go viral. If you aren’t already marketing to Gen Z, these tips can help you focus on the correct areas and build a marketing plan to help take your biz to the next level by tapping into the power of Gen Z.

 

 

A defining feature of Gen Z is that they grew up in a world with the internet. Having access to so much information their whole lives, Gen Z is curious and easily distracted. This means that when marketing to them, your content needs to be concise, to the point, and draw attention visually. A great way to do this is with short videos under 1 minute long. Incorporating video and audio makes content way more engaging, and shorter videos will keep them from clicking away.  This is why platforms like TikTok, Youtube, Instagram reels, and Snapchat are so popular in this demographic, and if you want to reach them you need to get on these platforms ASAP.

 

 

Creating a strong and relatable brand is key for attracting Gen Z customers. They want brands that they can get to know as much as they can with their friends. This means showing behind the scenes of the business and sharing frequently. A great way to show off your brand’s personality is posting consistently throughout the day on Instagram stories. They also want brands that align with their values and prefer companies that take a stand on social issues. They are looking for authenticity and alignment of values, so be authentic and you’ll attract the customers that fit.

 

Influencer marketing is so important for Gen Z. For them to feel like they can connect to your brand, they need to see personalities that they know and love engaging with it. When creators share their personality online, their followers may look at influencers similar to a friend because they know them so well. Whether you are using micro or celebrity scale influencers, it is important to make sure they connect deeply with their audience no matter the size, so that their referral holds weigh

 


It is so important to know your target audience and create specific content geared toward them. Gen Z is used to sites that use adaptive algorithms like Pinterest, Netflix, and Spotify. These create customized feeds based on the user’s interests to show them exactly what they like. Your messaging needs to be personal as if it were custom made just for them because it’s important to make Gen Z customers feel like an individual.

 

If you are looking for help creating a marketing plan, developing a brand, or blowing up on social, we can help! Email us at info@itscreativelabel.com to learn more about how we can help you.

Speaking Up on Controversial Topics

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Hey labelers, we think it’s time for you all to SPEAK up. This week, we’re bringing light to the importance of brand safety in terms of how to communicate content and responses correctly during these controversial times. 

 

This concept is becoming very important in not only the Public Relations face of your company but also influences how your company pursues Marketing, Branding and Digital Strategies. Creative direction, campaigns and product launches have a lot of different creative elements that go into communicating the overall public perspective of the brand.

 

What is Brand Safety? 

 

The importance of correct brand responsiveness and the call to action in relevant situations we are being faced with during these times. Brand Safety includes everyday responses to controversial comments and mentions regarding COVID-19 and the BLM Movement, making it an urgent time for companies to act upon this concept. Informing your consumer on brand safety (more here) is important because it allows the consumer to feel comfortable with their purchase making decision when interacting with your product.

Silence vs. Outspoken Action

 

 

 

 

If your brand is silent, you are allowing your customers to assume the natural position of the brand–  and that’s never good! People are wanting to see the brand’s core values and are often associating their purchase making decisions with that. 

 

When you stand for what you believe is predominantly right, regardless of the controversial topic, you are standing behind the values of your brand. The term, “All press is good press” directly applies here because as long as you stand true to your values, the reaction is going to benefit you through:

 

  • Increase in sales
  • Increase in activity and engagement 
  • Opportunity for more social impact.

 

When you control the narrative and speak out on controversial topics, more people are likely to engage with comments and stand in support, therefore allowing for greater social impact and resulting in higher sales.

 

Speaking Up Correctly

 

 

While you are encouraged to speak out, it is MOST important to make sure your messaging is clear, compassionate and considerate. 

 

Some of the most out-of-the-box brands have messages that are safely communicated and slightly monetized upon. It’s possible to speak out against something in a tasteful way. Goop does an amazing job of directing their communication and content for very controversial topics with other collaborators/speakers on the subject. When doing so, they are controlling their narrative, educating and monetizing while keeping it tasteful and respectable. Some other great examples of companies that do this well are featured here.

 

 

However, we have seen this get out of hand when the message ignores major methods of communication, sensitivity and understanding. 

 

A local example of this would be Arizona Foothills Magazine and how one person’s early spoken opinion affected the perception of their entire company. After the incident had been brought some serious attention online, AZ Foothills released an apology a few days later explaining the situation.

 

In addition, Anthropology had some initial challenges with their responsiveness during the BLM movement but cleared the air with this post. While it focused on the perspective of standing as an ally, they didn’t outright say “Black Lives Matter” or use the suggested hashtag to enhance the channel for education on the matter. 

 

The above examples are great insights on what can go wrong even when you do speak out, but incorrectly and how this can affect your business.

Social Platforms Are Adding Stories To Their Platforms. Do We Love It Or Should They Stay In Their Lane?

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Social Platforms Are Adding Stories To Their Platforms. Do We Love It Or Should They Stay In Their Lane?

 

Remember when Instagram added stories to their platform and everyone was annoyed because we already had Snapchat for that? Well, what if we told you that Twitter and even LinkedIn wanted to join in on the party too? Weird, right? We know it can be annoying to see someone post the same story across all platforms. How can you avoid being that annoying person while still implementing these updates into your socials? Keep reading, we’ll tell you everything you need to know. 

 

Twitter Adds “Fleet,” Which Is Basically Its Version Of A “Story”

Twitter adds stories to its platform

It didn’t come as a surprise when we heard Twitter wanted to add the story feature as the latest addition to their app. The platform started testing its own version of stories called “Fleets,” a play on words on the term fleeting, like fleeting thoughts. The post would be up for 24 hours mimicking its sister apps Instagram and Snapchat. Twitter is doing this in hopes to make its users feel more comfortable starting conversations about their thoughts with the idea of freely tweeting what’s on their mind without dealing with as much post-tweet regret. Users can interact with your Fleet and start conversations under it, except the Fleet is deleted after 24 hours, which is a big deal for Twitter culture because there’s less pressure to keep a bold tweet posted on their feed. Imagine what the Twitter wars will look like after this update is implemented. 

 

For Twitter, adding Fleets doesn’t seem like a huge deal, but what about adding stories to your LinkedIn account?

 

LinkedIn Wants You To Post Business Casual Stories On Its App

LinkedIn confirmed it’s working on implementing stories into their platform. Their goal is to give users more creative ways to provide updates about their businesses. This update eliminates the anxieties associated with creating a formal Linkedin post. Brands can hop on their LinkedIn platform to announce brief company updates and engage with their connections. What used to feel like a traditional corporate medium is now a space for corporate and business-casual users, making it a lot easier for brands to authentically network and create connections. 

 

We’ll admit that there are cons to the stories feature being added to Linkedin. Not everyone checks their LinkedIn regularly, so this new addition could be trickier for its users to get used to. However, it could also drive more people to use their professional networking accounts!  

Let’s Talk How To Adapt Your Marketing Strategy With Stories Across All Platforms

It won’t be long before all social platforms hop on the stories bandwagon. So how can your brand adapt? Do what you already do on your brand’s Instagram story, but put a twist on it to align with the platform you are posting on! Don’t be the person who posts the same content across each story platform. Instead, post different content that plays well with whichever platform you choose to post on. 

 

How do you feel about stories across all platforms? We want to hear your thoughts! For more updates, check out The Label podcast. 

 

Now is the time to improve your marketing through IG stories

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Let’s talk about Instagram stories and their features! Stories are underrated, yet a handy way to self-promote your business. Here at Creative Label, we are pretty much OBSESSED with them. So, below we have come up with four ways to improve your marketing through your Instagram stories. 

Know your audience

We’ve said it before and we’ll say it again! Use your Instagram insights to your advantage. It’s a free tool Instagram provides that is perfect for honing in on your target audience. The insights tool is a strategic way to pin-point what content resonates with your audience most. For example, visit your post insights to determine which posts outperformed and WHY. Once that is established, your brand can post tailored long-form video content on Instagram stories. Once you understand when your audience is collectively on the app, make your stories available at the same time. Aside from increasing story views, it will also create opportunities to engage with your followers. 

 

Use interactive Stickers

Interact with your followers! If you want to know about the kind of content your followers want to see, ask them directly through a poll on your story. Questions can be as simple as, “Do you prefer when we post videos or pictures?” Allow your followers to choose their content. This is another feature implemented into Instagram that is meant to better connect you with your audience, which is a critical factor in improving marketing through Instagram stories. And it’s free! 

Implement Face Filters

Face filters are all the rage! They are customizable, cute, an excellent branding tool for your business. Even celebrities like Kylie Jenner are making use of this trendy Instagram feature to promote her latest Kylie Cosmetics line. Instagram has also taken it a step further by allowing users to download filters. This interactive feature is the perfect way to promote. 

Less is More

Instagram is a visual platform. Therefore, it is essential to find a creative way to capture your audience’s attention and get your message out to them. When it comes to IG stories, there is only a small window to grab your audience’s attention, so keep it engaging and tell a story. No one wants to click through a million story posts when they’re meaningless. However, they will if you’re telling an engaging story through photo and video. 

 

So which tip are you guys feeling most? Comment down below! If you still need help in marketing your brand through your Instagram Story, just shoot us an email info@itscreativelabel.com we’d love to help out! 

 

Five Social Media Updates To Watch For

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5 Social Media Updates for 2020

 

It’s 2020 and we’ve all got big plans, right? Whether you’re brushing up on the latest industry updates or here to take your social branding to the next level, we’re here to help. Below we’ve compiled 5 of the biggest trending social media updates for 2020! 

 

Instagram Stories Effects + Filters

We’re sure you’ve seen them all over your Instagram Story… “2020 Predictions”, “Which Disney Character Are You?”, “What Kardashian Are You?” as well as the classic freckles, butterflies, VOGUE, etc. These filters are building upon personal brands exponentially and overnight. Instagram creators are making the most of their graphic and tech skills and Instagram users ultimately do the promotion for them. 

Could this be the key to further promoting your brand? 

Brand Presence on TikTok 

 

Surprisingly, the app is home to much more than trending dances and skits. Big market companies and brands are flocking to the new platform to share a variety of content that targets a greater audience. Companies like Chipotle, NBA and even Washington Post are getting in on the TikTok action and posting memes, highlights, and consumer features! TikTok also allows brands to use and create “hashtags challenges” which encourages engagement and duets (a sharing feature on the app). We all know engagement is KEY, right? So, have you made your account yet?!

 

Augmented Reality 

 

We know… sounds weird! AR is a form of technology that can superimpose computer-generated images onto a user’s screen in a way that appears real. Some examples of ways in which brands are using this to their advantage are:

 

Warby Parker’s Virtual Try-On

Warby Parker’s AR allows consumers to virtually try on glasses before purchasing them!

IKEA’s PLACE

IKEA’s AR allows consumers to “place” virtual furniture around their space to test sizing and appearance before purchasing!

AR is a great way to get your audience involved with your brand or product and companies are starting to see the value in that. What would your AR be?

 

IGTV Convenience

 

IGTV isn’t new to 2020, but IGTV brand recognition is! So, you’re super busy, don’t have the time, resources or content to start-up or maintain that YouTube channel you’ve been talking about… IGTV is a great alternative or addition! IGTV is a convenient way to promote video content that truly showcases your brand or product. Upload a “How To”, a cooking demo, a “Get Ready With Me” or travel diary, etc. These videos are professional and creative additions to your Instagram’s profile and with the right promo, branding and hashtags they’re certain to circulate quickly! 

Snapchat Subscription Stories 

 

To highlight a few… E!’s “Rundown”, Buzzfeed’s “Tasty”, “LoveStoriesTV” are all great examples of brands successfully utilizing Snapchat Subscription stories! Snapchat as a platform is an incredible resource for brands because of the use of short-term content. Brands see the value of these subscription stories because of the access to new analytics and the opportunity for a variety of content. Will you… swipe up to subscribe?

 

2020 is the year of YOU! It’s time to take advantage of all that social media has to offer you and your brand. If you’re not sure where to start, email us at info@creativelabel.com for help. Which updates are your favorite? Comment down below!

Five Easy Ways To Increase Social Media Engagement

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They say “numbers don’t lie” but we beg to differ. Thanks to growth hacking techniques, when it comes to follower counts on social media, it’s easy to buy your way into a perceived status by purchasing likes and followers. But is that follower count what really matters though? 

 

In the world of social media, the number of likes and followers you accumulate determines how much Instagram clout you have. Because this perceived clout is so important to some, many influencers and brands rely on their following number; and as a result, lose sight on an even more important and key metric: engagement. 

 

We’re breaking things down and giving you 5 Easy Ways To Increase Social Media Engagement with another FREE downloadable. If you’re ready to grow your brand, find your target audience and collaborate with the best of the best, then stop what you’re doing and download it here! Head on back when you’re done so we can chat with you about the importance of engagement… 

 

You’re back? Okay, let’s dive in!

Know your Brand

Drake said it best ‘ know yourself know your worth. Saying you’re a Blogger, Influencer, Public Figure, Digital Content Creator etc. is cool but what sets you or your product apart? It’s important to have a vision for your brand and a clear story you want to tell. The best way to figure that out is to be authentically YOU! What do you want people to see when they look at your blog, Instagram, or YouTube channel? Does it connect to your brand? Create a strategy that aligns with the core values of your brand and stay on top of trends that reflect your vision. This will be MAJOR in determining your audience. 

 

Know your Audience 

To know your brand is to know your audience. Listen to them. Value them as much as you want them to value you. Return the love and like and reply back to their comments. Ask them what do they want to see more of? Make the most of your follower count by increasing it even more in giveaways and lotteries. Utilize hashtags that will help your audience find you. Once you determine your audience you will have a better understanding of what content will contribute to your brand most. 

 

Content Content & More Content 

This is what everyone wants to see. What are you posting and how does it align with your brand and your audience? Utilize the many different ways you can create content whether it’s image, video, blog post, or a well thought out caption. Be careful not to create content because it’s the current trend if it doesn’t correspond with your brand and audience. Your content should always align with you and your audience’s interest.

Insights Are Your Friend

Monitoring analytics helps you to determine what your audience wants more of and ultimately what it says about you as a brand. It helps you discover new audiences and improves your user experience by optimizing marketing strategies, such as ad campaigns. This saves you time by creating more of the content that your audience likes and canceling out what hasn’t previously worked to make room for more valuable content that will be well received!

 

You can follow all these components but overall, consistency will always win! It determines the longevity of your brand and the relationships that you will establish with your audience and other brands for future collaborations. If you scrolled passed your opportunity earlier, we’re here to nudge you in the right direction, again (as always). Grab that downloadable we talked about and let us know in the comments below which steps you’re going to implement to further increase your engagement from here on out!

How Much To Charge For A Commercial Spot On Your Podcast

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This week we’re talking about Money, Money, Money, and breaking down podcast ads otherwise known as commercial spots! We also touch on how to create your very own commercial one sheet! 

 

I think we can all pretty much agree podcasts are awesome! They are one of the few digital platforms that promote “friendly traffic”. For example, podcast audiences are loyal and tune into shows multiple times a week. In turn, listeners have established trust with the host and the podcast in general, forming somewhat of a friendship. 

 

In podcast advertising, ad spots are simply time slots within a podcast episode that brands purchase for advertising. The average number of podcast listeners has doubled in the last year and businesses are expected to spend over $500 million in podcast advertising in 2020. With that being said if you have not already implemented podcast advertising in your marketing strategy, what are you even doing in life? We’re kidding of course, but seriously podcast advertising provides a huge opportunity to increase brand awareness and revenue. So, keep reading if you want a basic rundown of how to get started advertising your business through podcasts and how to make money with a commercial one sheet!

 

Time Slots & Time Slot Reads:

When you buy a podcast ad, you’re buying a time slot, usually somewhere from 30 seconds to 1 minute and 30 seconds. Time slots give podcast hosts the opportunity to discuss your product or brand. There are three main types of time slots you can choose for your ad time. 

Pre-roll– a 15-50 second ad at the beginning of the podcast.

 

Mid-roll– a 1-1.5 minutes in the middle of the podcast.

 

Post-roll– a 15-30 second ad at the end of the podcast.

 

The most valuable time spot is mid-roll because listeners are more engaged and less likely to skip through the ad. If you don’t want to spring for a mid-roll ad, a pre-roll spot is the second-best option. People are more likely to listen to a commercial before the show starts then after it ends!

 

Now that you understand the different time slots, it is essential to know what type of read you should purchase. Choosing the right time slot read is crucial because it affects the actions your listeners take after hearing the ad. There are two types of time slot reads.

Live read–This is when hosts integrate your product into the current episode in an authentic way, maybe even improvising on the spot.

Recorded read–This is a timeslot in which a host pre-records an audio commercial about your product that will be played during a specific time slot within the podcast episode.

 

In our experience, live reads resonate more with audiences because they feel more genuine and conversational. People are more likely to follow a brand or buy a product if the advertising appears less scripted, and more organic. 

 

Podcast Advertising Cost:

Like most things in life, the type of ad spot you decide on will depend on your budget. Podcast advertising cost is based on the show’s popularity, subs (people who follow your podcast), downloads (any time an episode file is downloaded), and a number of actual listeners (how many people actually listened to the episode after downloading). A podcast’s audience size is determined by how many downloads each episode receives on average over a 30 day period. Then the ads are typically priced on a CPM (cost per mille or cost per 1,000 listeners) model, based on the number of episode downloads. Rates can range anywhere from $18 to $50 CPM, depending on the popularity of the show. 

 

Industry Standard for 2019:

We’ve found the standard rate for podcast commercials in 2019 are as follows:

 

  • Ads: 30 Seconds ($18)
  • Ads: 60 seconds ($25)

 

Commercial One Sheet:

If you don’t know what a commercial one sheet is, take notes! In order to make money off of your podcast, you need a commercial one sheet. We repeat you need a commercial one sheet! A one-sheet is a single page that provides information about your company or a particular product or service. This page is used to attract sponsors to purchase ad time on your podcast. In this case, your commercial one sheet will highlight a brief overview of your podcast (bio, episode plays, episode downloads, listener demographics) and your advertising rates. We personally like to include advertising packages to offer more incentives to potential sponsors. Now, if that still sounds overwhelming, don’t panic! Since we adore you guys so much, we’ve attached a commercial one sheet downloadable template here. You are just one click away from having your very own podcast commercial one sheet!

We want to hear your thoughts on podcast commercials down below! And if you’re new to the podcast game check out our ecourse on how to start a podcast for $47.00.

Holiday Influencer Marketing Campaigns, What You Need To Know

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You just threw on your warm sweater, a cute pair of knee high boots, and picked up your pumpkin spice latte from Starbucks. You’re all prepped for the fall and BAM it hits you. You realize Thanksgiving and Christmas are right around the corner. Yep, the holidays are closer than they appear, and if you haven’t started prepping for your holiday marketing campaigns you need to get on it. Developing a marketing plan for your business may seem challenging, so we are going to give you a bit of insight. Your marketing plan should consist of many elements, but one important strategy for almost all businesses should include influencer marketing. 

 

Did you know that 89% of business owners see the strongest return with influencer marketing rather than other marketing strategies? Influencer marketing may seem like a scary investment for your business, but statistically, it proves to be worth it if it is done right. 

 

Here are seven things you need to do to know before gearing up for your holiday marketing plan. 

 

Start The Prep Work Immediately- You Are On A Time Crunch 

You will need to get started immediately. The holidays are right around the corner literally. You need to ask yourself the following details: 

 

 

  • What product/services will you highlight in the holiday campaign 
  • When will the campaign start and end 
  • How many influencers will you use 

 

 

Do Your Research On Influencers 

Doing your research is important. You would never want to waste product or money on an influencer who doesn’t add proper value to your company. Just because an influencer has a large amount of followers, doesn’t mean they are the right influencer for you. You want to be sure you are using an influencer that attracts the right audience. For example, an influencer with 10K followers may give you a stronger return than one with 50K. This likely happens because the influencer with the smaller audience has a niche following. Spend more time stressing about the influencers engagement rate than anything else. If you are unsure how to find that, download our Social Media Report Card here. You’ll be able to calculate the engagement rate of the influencers you’re interested in hiring, to ensure they’re a good fit for you! 

 

Have A Budget- Be Prepared To Spend Money In Order To Make It

Yes, some influencers will work with you on a trade out bases, but it will still cost you. Just because you trade out product for promotion doesn’t mean it won’t. You still have to pay for the cost of product or donate time for your services. Yes, tradeouts are great and could save you a bit, but sometimes you will see a stronger return by just paying an influencer with cash. If you don’t know how much you should pay use the points below as a guide: 

 

 

  • An influencer with 10,000 followers could charge $250 per post
  • An influencer with 100,000 followers could charge $2500 per post
  • An influencer with 1,000,000 followers could charge $25,000 per post

 

 

Flush Out A Plan With Tight Deadlines & Contracts

Once you book your influencers, be sure to flush out their deadlines and make them extremely clear. You will want to be sure these deadlines are included in writing and in a contract.The influencer must sign the contract before receiving product or getting paid. Make sure to give the influencer and yourself ample time for approvals in case you need extra time to review or the influencer needs to change their photo or copy! 

 

   

Don’t Hesitate To Use Influencers With A Holiday Gift  Guide 

Remember Oprah’s favorite things list? Yeah, well many influencers, bloggers, and vloggers have a holiday gift guide they post for their followers every November/December. It is oddly similar to Oprah’s favorite things list, except the 2019 millennial version of it. This gift guide  is typically where influencers highlight their favorite products and provide reviews and discount codes for their followers during the holiday season. Many consumers look to these influencers for guidance on the purchasing of gifts for family and friends. Don’t hesitate to use influencers who have a holiday guide since they have an audience who will already be looking for popular products.

 

Influencer marketing can feel overwhelming at times. If you are looking for a team to take over your marketing campaigns and help you see the return you would like please reach out to us at info@itscreativelabel.com.

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