Imagine yourself scrolling through your Instagram feed and not feeling such a heavy weight on your shoulders when you don’t get enough likes on your photo. Although this can totally be an issue rooted in a lack of self-confidence, it happens to even the most confident where likes dictate how you feel about yourself or what you posted.
So if the possibility of Instagram hiding your likes has driven you into panic mode, worry no more. We’ve touched on this topic and its implications previously on our podcast, The Label, and today we’ll be digging even deeper. As these changes continue to roll out and people continue to freak out, we’re here to help you understand exactly what these changes mean and why you have nothing to worry about. Let’s get started!
Producing meaningful and quality content will become more important than ever.
When you create focusing solely on vanity metrics such as likes and follows, you tend to disconnect from what makes you who you are. You begin to create content that doesn’t truly speak to you and your audience. This happens because you’ve based so much importance on these metrics to dictate how well you do.
Here’s the thing. Although having a ton of likes is great, it’s also about the quality of these interactions. It’s better to have 300 likes from people who actually love what you do and will eventually buy from you rather than likes from 1,000 people who just don’t care.
Removing likes from the public eye will help content creators produce material that’s more in alignment with who they are. But also, it’ll change the social dynamic so there are less mental health concerns around basing your worth on superficial metrics.
Genuine comments and story mentions will be the next visual measurable metrics.
As these changes roll out, the quality of your social interactions will become the primary measure of your performance. People will look to how many comments you have as an indication of a well-performing post. Following the comment section, story mentions will be insanely important. If you want to boost the quality of the comments and overall interactions you have on social media you have to go after them. That means, be more social! Don’t wait for the party to come to you, be the party and go say hi to people who look like they’d enjoy what you’re all about. Do this multiple times a week and eventually your comments and DMs will look less like “nice feed👍” and more like “wow, you read my mind! I need this in my life.😍”
What does this mean for users purchasing their engagement?
We hate to be the bearer of bad news but it’s only because we love you and want what’s best for you! Honestly, you have nothing to worry about with these changes as long as you don’t purchase your likes, comments, follows or automate your activity on social media. But heads up if you do! Instagram doesn’t play when it comes to this and they will at best shadowban you from appearing to new accounts and at worst they’ll delete you. No warning at all. So if you’ve been trying to fake it ‘til you make it by buying engagement, stop now.
Nowadays, brands who want to work with influencers have access to some software that helps them see who is purchasing their engagement. There are also a few free tools online who estimate how many followers are real on your account. It’s normal to have a few fake ones even if you’ve never broken the rules so don’t worry!
After reading this, what kind of content will you create that you think will resonate the most with your audience? Comment below!