Marketing Archives — Creative Label

YouTube + Monetization

January 18, 2019/0 Comments/in Influencer Marketing, Marketing, YouTube /by alison

YouTube Makes Serious Changes to Monetization Eligibility

YouTube has made a new announcement, and it’s terrifying for small content creators. This week, YouTube released a statement regarding changes to their guidelines for monetization. If you aren’t quite sure what that means, it means YouTube is now making it more difficult for content creators to make money. Before this week, in order for a YouTuber to make money, their channel needed to have a total of 10,000 views on their videos. Here’s what a content creator has to do to make a little extra dough now:

What Are The New Rules?

1. Before qualifying for monetization, a channel must have 4,000 hours of watch time within the past 12 months.

2. Before qualifying for YouTube monetization, a channel must have a total of 1,000 subscribers.

Dang, Why Would YouTube Do This?

There are many reasons why YouTube could have chosen to do this, but the main reason seems to be to please those who are advertising on the platform. By making it harder to monetize, YouTube will be able to control the content that plays before or after advertisements. These changes come shortly after YouTube sensation Logan Paul posted a video showing the corpse of a man. All in all, it makes it easier for YouTube to shut down inappropriate videos.

Another important note: If your channel is currently being monetized and you do not meet these new requirements, monetization will be disabled on your account on February 20, 2018.

How Can You Keep Up?

1. Don’t get frustrated too easily.

We know! It’s easier said than done. Try your hardest to not get frustrated with YouTube’s new policies. Getting frustrated will only make you more discouraged. As long as you continue to provide your viewers with original content and stay true to your brand, it is possible to get 4,000 hours of watch time or 1,000 subscribers.

2. Continue to post on a schedule.

Do not stop posting your scheduled content! Your audience will still be expecting your videos to be posted at your scheduled times. For example, if you usually post every Wednesday at 3 PM, you should continue to do so. If you can post an extra video a week that would be even better!

3. Engage! engage! engage!

One of the easiest things you can do to help increase your own subscriber count is to engage with others on YouTube. Respond to those who comment on your videos, and support other YouTuber’s by watching their videos.

4. Use other social media platforms to promote your channel.

Be sure every time you post a video on YouTube, you make an announcement on your other social media platforms such as Twitter, Facebook, and Instagram. This will help to increase your view count for each video by driving more traffic to your YouTube channel.

Overall, it can be very hard when social media platforms make unexpected changes. If you feel like you are at a standstill and need additional help with content development or rebranding, don’t hesitate to reach out to us at info@itscreativelabel.com. We are always here to help!

What do you think about YouTube’s new changes? Leave us a comment below!

The Fundamentals of Brand Design

October 16, 2018/0 Comments/in Branding, Instagram, Marketing /by alison

Truth is, business is as much about perception as it is about reality. In this age of technology and social media, we have more opportunity than ever to take control of our brand perception. We’ve all experienced the power of branding, now it’s time to take that power and apply it to your business. In this blog, we’re breaking brand design down to the fundamentals. Use these simple tips and tools and you’ll be well on your way to a beautiful brand.

Here are the first things you need:

Color Palette:

Find 2-5 complimentary colors that represent your brand. Remember, different colors communicate different things so be sure to choose colors that will represent your brand and attract your dream client.

Font Family:

Then you’ll need 2 fonts–one primary and one supplementary. You can find tons of different fonts online and license them

for a very reasonable price.

Free font sites we love:

Dafont

Google Fonts

Behance

At least one of these two elements should be involved in everything

you do—your logo, your website, your social media your advertisements. The goal is for your brand to be instantly

recognizable so that when people see your content, they know that it’s you even without even reading your brand name.

Now, if you are not a designer, photographer or web designer, we now highly suggest that you take your color palette and font family choices and enlist the help of a professional. Content is KING, we can’t stress that enough. It is worth it to invest in quality professional work when creating the building blocks of your brand.

However, there are some really great tools that you can use to create beautiful professional looking work on your own if you have the time and patience to put into it.

For Graphic Design:

Canva

For Web Design:

Wix

Squarespace

For Photography:

An introductory DSLR

An iPhone 10 or equivalent camera phone for photos

Now once you’ve got the building blocks of your branding decided and created, you can start to implement them into your social media and web strategy. Be sure to stick to your color scheme and font family, post only quality photos and implement your logo into your content often.

That’s really all there is to it, people! Be consistent. And before you know it, you’ll have beautiful content that represents your beautiful business.

At Creative Label, this is what our days consist of. We’re constantly creating beautiful branded content for our clients because we know that it takes a lot of time and effort to do it yourself. Lets face it, you have your business to concentrate on, so let us do what we do best. If you need help, we are here for you. Send us an email at info@itscreativelabel.com. We can’t wait to hear from you.

3 Things to Look for When Partnering with an Influencer

July 11, 2018/0 Comments/in Branding, Influencer Marketing, Instagram, Marketing /by alison

So your business is interested in partnering with an influencer! You’ve seen brands who do it, you believe that it can be a powerful tool, but when you start looking into applying the strategy to your own business, things start getting complicated. We get it, influencer marketing is a relatively new field and it can be tough to know what to look for when looking for the perfect influencer for your brand. Despite its ability to be a very profitable marketing strategy, influencer marketing can also be a waste of investment if you are not working with the right people. Be sure to look for these 3 things when choosing an influencer to partner with.

5 Ways to Use Story Highlights to Enhance your Brand

June 21, 2018/0 Comments/in Branding, Instagram, Marketing /by alison

According to Instagram, one in five stories from businesses will generate a direct message from a follower, and every follower is a potential client or customer. That’s a HUGE deal! It’s worth it to spend time planning out quality posts for your Instagram story to keep your followers hooked. Instagram has taken stories one step further by adding the story highlights feature. This new feature gives you the ability to categorize and display your favorite story posts to be viewed at anytime. They appear under your bio and provide endless opportunities to express your brand story in an easy, accessible way. Here are 5 ways to use Instagram Story Highlights to enhance your branding strategy:

2 HUGE Reasons Why You Should Implement Pinterest Into Your Marketing Strategy

May 9, 2018/0 Comments/in Marketing /by alison

Generally, Pinterest is known as a place where people go for inspiration, ideas, tips and tricks. What we hope to convey to you is that Pinterest is a place where people go for help. So if you’re in the business of helping people–in any capacity–using Pinterest as a business resource for brand awareness and generating leads, is marketing tactic you should strongly consider implementing.

Going Live – Tips for Before, During and After

October 30, 2017/0 Comments/in Marketing /by alison

Social Media Report Card: What’s Your Grade?

October 27, 2017/0 Comments/in Influencer Marketing, Instagram, Marketing /by alison

Why Your Follower Count Doesn’t Matter

Hey there! We are so happy to have you back for more of our Social Media Buzz. If it’s your first time here, welcome. We’re happy to have you too! Before you start reading . . . STOP and download our Social Media Report Card. The worksheet correlates with this article. Without the worksheet, this article will not make sense. You can find it here for FREE! Our Social Media Report Card is our way of giving back to you! We know everyone loves anything that is free and helpful, so you are welcome.

Paid Partnership Tag

October 17, 2017/0 Comments/in Influencer Marketing, Instagram, Marketing /by alison

Instagram Tests New Paid Partnership Tag.

Instagram is testing a new feature, the “Paid partnership with” tag. But before we break it all down for you . . .

Instagram Update: Polling Feature

October 15, 2017/0 Comments/in Instagram, Marketing /by alison

Instagram adds a poll feature to their stories.

Surprise! Last week Instagram rolled out a new feature for Instagram Stories and. . .it’s really cool. The social media platform has added a polling option for their 800 million users to try. As content creators and brand managers, this makes us so excited, because it’s another way to engage with your audience.

Instagram’s change in algorithm has made it very clear: engagement is important. We have come up with 3 ways to use the new IG poll stickers to help engage with your followers.

1. Ask your followers, “What Do you want to see more of?”

Sometimes it’s hard to figure out what your audience actually wants to see on your page. Use the poll as a tool to to ask your audience what they would like to see more of. Give them two options to choose from, and the results will determine what you should be posting more of.

2. Use it as a marketing tool.

Curious to know which products may sell best for your business? Use this feature to ask which product they like better. For example, if you are a clothing store, take a picture of two different shirts and create a poll asking people which one they like better. If you are a small business, don’t want to sleep on this poll feature, it could after all put more money in your pockets.

3. Use it to build your email list.

Want to engage with your followers on other platforms besides just Instagram? Hint hint. . . you should always say yes to this question! Instagram may be your bread and butter, but it’s important to have a back up if Instagram were to ever go down. A good backup way to reach your audience would be through an email list, which would help to drive people to your website.

Polling is a great way to help add new subscribers to your email list. Ask them, “Would you like to be added to our email list so you can be the first to know about deals and discounts?”. Give them the option yes or no. For all of your followers that say yes, send them a direct message and ask for their email address. It’s that easy!

Have you found other ways to creatively use the poll option on Instagram? If so, please let us know in the comments below.