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How Twitter Could Become Your Next Source of Income

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Twitter has announced a new feature called ‘Super Follows’. This pretty much means that you pay a subscription to see somebody’s extra content – an extra tweet, a new release, or an announcement. The owner of each page gets to set their pricing for the monthly subscription. ‘Super Follows’ allows you to be the first to know, kind of similar to a Patreon or OnlyFans. This new feature will give the average user a potential stream of income from the app. 

 

 

Considering Twitter has existed for this long without any form of a subscription fee, it will be interesting to see if people decide to include such a beloved app in their monthly subscription payments. It feels like Twitter is kind of playing catch-up to their competitor sites. Instagram is capitalizing hugely on its new shopping features, and Facebook users have been reaping the benefits of the Facebook Marketplace feature. It seems like the next logical progression for the platform, but we’re just not sure if it will be a hit with the wider Twitter community. The likelihood is, the support will come from the superfans, willing and keen to spend that extra money, to be in-the-know first when their favorite celebrity has something to say.

 

Ultimately, the success of ‘Super Follows’ is probably going to depend on who the target audience is. What is being given away? What is the exclusive content? Can the audience find this anywhere else? How will Twitter control the sharing of exclusive content? We’re super interested to see how this plays out; flop or success. What do you think? Leave a reply with your thoughts, or share with friends to continue the conversation. Don’t forget to follow us on Instagram, to see how we can help with your own marketing needs, or email us at info@itscreativelabel.com! 

 

Sean “Diddy” Combs vs. Missguided

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Calling all Labelers! 📣 

On this week’s podcast, we’re giving the scoop on the lawsuit between P Diddy and Missguided and why it’s SO important to never use another’s name or likeness without written consent or approval.

 

 

Sean “Diddy” Combs vs. Missguided

People are OBSESSED with whatever celebs like the Kardashians wear- so much that every time they go out, the paparazzi would photograph their outfits. It only takes fast fashion brands like Missguided and Fashion Nova a few days to get these pictures and use the celebrities’ “likeness” to sell more clothes. 

 

What do we mean by using their likeness? These brands find models that look exactly like celebrities, such as Kim K, and take photos to trick shoppers into thinking that she promotes their brand. The crazy thing is: it works! People will buy clothes from a website because they believe celebrities are wearing their clothes when in reality, they have no affiliation with the brand. Kim Kardashian ended up suing Missguided for “knocking off” her clothes and won the lawsuit for 2.7 million dollars.

 

A similar situation has been happening for Sean “Diddy” Combs. P Diddy is suing Sean John’s owner and Missguided for using him to promote their collaboration. In 1998, Combs launched the Sean John brand and later sold it to Global Brands Group in 2016. In a recent file against the Global Brands Group, Combs claimed the company of using and exploiting [his] name, image, likeness, and persona … without his approval, permission”. Using Comb’s name ultimately causes people to believe he is associated with the collection they launched. 

“[Diddy] does not challenge [Sean John/GBG’s] right to use the Sean John trademark, but rather [Sean John/GBG’s] decision to leverage a fabricated quote they created and then falsely attributed to Mr. Combs, and to use Mr. Combs’s name and other monikers to create the false and misleading impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Collection,” Diddy’s lawyer Jonathan D. Davis stated in the lawsuit, according to AllHipHop.

 

According to Combs, people link the Sean John brand to P Diddy, “but that still doesn’t mean the brand can use his name and likeness without their written consent or approval,” according to Combs.

 

Why is this important? It’s not just celebrities that will get upset about someone using their images to promote a brand. 

 

ALWAYS get written permission before you repost someone’s image on your page. An easy way to do this is to send a DM asking if you can share their post. 

 

ALWAYS have models sign release forms that permit you to use their photographs for advertising purposes.

 

NEVER run ads against an image that isn’t yours. Never sell something with an image that isn’t yours to use.

 

NEVER use someone else’s name or likeness without their approval. Getting approval is key because it can save you the risk of running the possibility of getting involved in a very messy lawsuit, and it will save you and your business tons of trouble.

 

We want to know! What are your thoughts about the lawsuit? Let us know what you think in the comments! 👇

 

For more guidance on all things branding, PR, and marketing, email us at info@itscreativelabel.com!

IG Lives Just Got Bigger and Better!

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Hey Labelers! 💗

 

Instagram just announced some big news for its platform, and I think every user is sending a huge, virtual THANK YOU! 😌  One-guest IG Lives will soon be a thing of the past as Instagram launches a new feature for its Lives. We are breaking down all the need-to-knows and tips about this new feature!

 

I know we have all been waiting for Instagram to allow multi-participants for IG Live, and we’re finally getting it! 

 

 

Instagram Chief, Adam Mosseri, revealed the company’s plans to launch multi-participant IG Live video chats. 😱  Yes, you read that right! Instead of the current, one-guest IG Live feature, users will be able to go LIVE with up to four people! This launch is said to happen within the next few weeks, so there is some time to plan how your brand is going to create and maximize your content with this feature. Let’s talk about all the new possibilities this launch brings: 

Hosting solo Lives can be intimidating. Incorporating multi-person interviews, inviting fans, and sharing the stage with Influencers not only elevates some of the pressure, but it can do big things for your brand!

 

Hosting interviews. One-on-one interviews are great, but the new capability to expand conversations makes them even better. This feature allows panel interviews and an opportunity for multiple people with unique platforms, voices, and audiences to join your Lives. Bringing new perspectives, new faces, and more engagement, this is something your brand needs to capitalize on and fast! ⚡️

 

Invite fans onto streams. Customer loyalty and engagement make brands who they are, so take advantage of this new feature! Invite fans on Lives and listen to them. Listen to what they love, dislike, and want to see more of from your brand. Creating this relationship will increase your customer loyalty and give your brand insight into ways to continue being successful. Plus, you will get to see the faces that love and support your brand!

 

Share the stage with Influencers. Influencers are becoming brand necessities, and that’s not going to change anytime soon. Influencers have large audiences and can increase your brand’s reach with a post, tag, and Live appearance. Find an Influencer that you love and love your brand and invite them to talk to your audience. This leads to more content, more views, and more customers. If an influencer takeover could change the game for your brand, why not do it? 🤔

 

 

This new feature was tested back in December in India, and it grew Live views by 60% throughout 2020. If this isn’t the sign you need to start hosting multi-participant Lives, then maybe this will help: Do it! ✨

 

What are your thoughts on Instagram’s new multi-participant feature for Lives? We want to know what you think! Comment your thoughts and how you’re going to use this new IG Live feature below!👇

 

For more guidance on all things branding, PR, and marketing, email us at info@itscreativelabel.com! 

 

Let’s Talk 2021 Social Media Trends

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Attention avid social media users! 2021 has already been a wild year so far. These new updates from Instagram, Pinterest, and Clubhouse, will change the way we use these platforms.

 

Instagram Reels v. TikTok

 

After the announcement earlier this week, there will be a lot fewer TikTok videos on Instagram. 😔 You heard that right! The video and image sharing platform released a statement that it will be changing the algorithm to look out for TikTok watermarks that are blurry and low resolution. The new algorithm makes it difficult to get discovered by people who aren’t following the person who posted the video on Instagram. 

 

Recycling TikTok videos on Instagram was great for users because they could find tons of other videos from the creator’s TikTok. Like @enkyboys posts many TikTok videos on Instagram that will be limited now because of the rule. But, hey…Instagram does not like competing with TikTok, especially now that they recently added their Instagram Reels feature. 💥 They want more people to get creative on their platform and use the feature more often. 

 

Take precaution. Be careful of how you’re generating your reels. Try posting content for reels and then posting different content for Tik Tok. Or here’s a smart trick 👀 — before you post the TikTok screen, record your phone and then crop the tag onto Pinterest. There are many more effects and features you can do with TikTok.

 

This rule will impact how people find TikTok users, and it will force more people to use Instagram Reels. 

 

Pin Your Interests with Pinterest

 

Pinterest is an online bulletin board where users discover and curate images or videos. Once you see a visual you like, all you have to do is repin it to your category board. It’s a place to find inspiration and creativity. 

 

For the first time ever, Pinterest is having a virtual summit on March 3rd between 1 – 3 PM EST. I can’t believe they have never done that before! 💕 Nonetheless, it’s better late than never. And the event is free! If you are trying to incorporate Pinterest into your business strategy, you should register for this event at pinterestpresents.com. This news comes after the significant growth they had in 2020 due to COVID-19. They have likely had a 76 percent increase within the year in the number of people on the platform. DIY crafts are one of the most popular categories on Pinterest. Now that we’ve been in quarantine for a while, it’s great to treat new things.

 

 

What to Look For. You might be noticing a lot more e-commerce on the platform. The event will be talking a lot about how the algorithm likely moves and best practices to use on Pinterest. This will be a terrific lead-gen way for an in-person event (eventually). It’s such a low cost, low budget, and when everything opens back up, it’ll feel like a pop sugar type of thing: fun, creative, curated. 

 

The summit will give companies a better way to use Pinterest for their brand and drive e-commerce. That’s what makes Pinterest unique. It relies on users to repin content. 

 

Clubhouse

 

What is the next big social media app, you ask? The answer is Clubhouse, which is an all audio-based social media app that started in 2020. Think Zoom and Spotify for audio, and anyone can join. There are rooms that you can hop in or out of and hear debates, jam sessions, book clubs, or comedy clubs.

 

If you’ve ever hosted a room on Clubhouse, you would know that it’s a little bit tricky to share your event that you’re hosting. There is no easy way to share an announcement from Clubhouse to Instagram, Facebook, or Twitter. But that changes with Club Link!

 

👉 New Tool Alert!  The new tool called ClubLink ✌allows hosts to promote their events by offering a more customized social media preview feature, which has a photo, room name, who is attending, and the date and time of the event. Creative Label has a whole in-house design team to create fun, cute branded, curated graphics. But if you don’t have that and you just want to talk, this is an excellent resource for you. Also, because ClubLink is a web link base, specific keywords you’re going to be talking about will have a higher chance of coming up for SEO purposes.

 

Clubhouse Tools

 

  • Bio.xyz helps you perfect your profile bio on a desktop and then copy it over to your Clubhouse on your foam, which allows you to advance your clubhouse file. 
  • Canva helps create fantastic designs and tailors them to social media aspect ratios. 
  • Clubhouse Glow and Clubhouse Avatar Maker will help you make your profile picture stand-out and be better.

 

Do you think you’ll use Clubhouse? 

 

How do you feel about these new social media trends? Write your comments below. For more guidance on all things branding, PR, and marketing, email us at info@itscreativelabel.com!

 

How to Monetize Your Business

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Haven’t you heard? Having multiple ways to monetize your brand is very important! Especially in times like this, you should be using all your platforms available to you! Having multiple forms of income is always a plus, and with many platforms out there working in your favor, it’s important to act on it!

What is monetization?

Monetization is the idea of turning a non-revenue-generating item into money. 

Why should I monetize on multiple platforms?

Being able to diversify your income is always a plus, especially in the current state of the world! If you’re following is only on one platform, you could be getting multiple streams of income. All you have to do is diversify your platforms!

monetize your business

Which Platforms Am I able to Monetize on?

Our top picks for monetization platforms include Youtube, Patreon, IGTV, Bird.TV, Wista, Vimeo, Dailymotion, and Twitch. Youtube is very possible to monetize, although it is rather difficult because YouTubes policies state that they can demonetize you to break a few guidelines.

YouTube:

Now the question is, how possible is it to monetize through YouTube?  YouTubes policies make monetizing your account difficult but possible, specifically if you break their guidelines. One America News is demonetized for posting false information and not fact-checking. A few things that can happen with demonetization are:

  • Strike 1
    • So, it’s your first offense. 🤷‍♀️ No need to freak- likely the only punishment you’ll get is not being able to post for a week, as well as existing videos get demonetized for the week. The strike will remain on your channel for ninety days. Because this is your first offense, these consequences are not fatal but still serious. The consequences only get more serious from here.
  • Strike 2
    • Not being able to upload video, live stream, or stories for two weeks would be such a bummer! 🤭 Along with not being able to post custom thumbnails and unable to create, edit, or add collaborators playlists. This strike will also remain on your channel for ninety days.
  • Strike 3
    • Three strikes and you’re out! Your third strike would only happen if you already had two strikes and did something else to violate YouTube’s guidelines. Unfortunately, if you get to this point, your channel has been terminated. 😭
Patreon:

Patreon is known as the safe-haven for Creators. This platform allows your followers to decide if they want to pay to watch your content. It’s a membership service for creators that gives them the tools they need to manage their paying patrons. Many creators use Patreon to pay their paying followers a little ✨extra ✨that most won’t get on their normal posting platform. Multiple subscription plans are offering commissions of 5%, 8%, or 12%. This platform is hands down one of the best ways for followers to connect with creators!

IGTV:

Instagram TV launched in June of 2018; it has since taken off as longer TV-like videos that will be watched on your phone! This feature is perfect for you if Instagram is one of your most popular platforms, where you have the most followers. You can now run short ads on your IGTV videos and agree to follow the Partner Program, as well as their monetization policies.

Vimeo:

When you think of Vimeo, you may think of an “off-brand” YouTube. Well, they’re kind of right- it’s similar in the way that you can have your own channel, still with all the great quality and features. However, to post more than 500 MB a week, you have to upgrade to a premium plan. Which then allows you to post freely as much as you want!

Curious about what’s next in the marketing, public relations, or branding world? Come back next week and check out our blog, The Buzz, for our weekly updates! For more information on how we can help with your graphic design needs, contact us at info@itscreativelabel.com.

3 Steps to Create a Mood Board

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Follow these simple guidelines to create inspiring mood boards for your next design project!

For all you daydreaming Labelers out there who spend hours on Pinterest looking for design inspiration for your next product or brand launch, get your mood board game on and start putting it all together!

From handmade poster boards to digital artboards, mood boards are an excellent way to start your design process. They are a form of visual brainstorming where you lay out all the ideas you have for a design. These include colors, imagery, fonts, styles, patterns, shapes, symbols, and so much more!

Whether you are a designer or a client, anyone can make a mood board to help express their ideas for a project.

Mood boards are a source of inspiration, especially for those visual thinkers out there! They are a useful tool to communicate the vibe you are going for and to then pitch your work to teammates or clients.

To begin working on your mood board, make sure to follow these key steps:

1. Determine keywords

Creating a list of 5–7 keywords covering specific brand elements will keep you focused and on track. You don’t want to have too many ideas and different directions.

Some of the best places to look for these words are:

–Brand Guidelines– Ask to see the brand’s guidelines if they already have them in place. These typically list all of the brand values and mission, which will inspire you to start your list.

–Emotions– Think about what emotions you want to invoke from your users when using your product. Calming? Empowering?

Some keyword examples are the following: Energetic, honest, lively, adventurous, bold, clean, modern, minimalistic, strong, elegant, playful, sophisticated, warm, etc.

2. Select your elements

Next, you gather all your elements!

Color – Play with different color palette options inspired by your keywords. If you chose “boss babe,” strong pink or red shades might be some colors to explore! You can also dig a little deeper and research the meanings behind colors, especially as it pertains to branding and marketing strategies. Coca Cola’s branding is a good example.

If you are stuck looking for colors that complement each other for a color palette, try out Coolors.co, or if you are looking to match colors to an image, try Canva’s Color Palette Generator.

Shapes – Look for shapes that bear some meaning to your design. These can be abstract, geometric, symbols, icons; you name it!

Typography – Do some research into current trends surrounding fonts and typography styles. The type of font you use speaks for itself; a font like Georgia conveys a much different message than Arial Bold, don’t you think?

Illustrations and Photographs– Many people like to compartmentalize designs as either illustration-based or image-based (in some cases, a mix of both). A mood board can include both even if you end up picking one of the styles. Photographs are a great way to convey feelings and emotions associated with the brand.

Some great resources for images are Dribbble, Unsplash, Pexels, your camera roll (Real-world inspiration is all around us!).

3. Use a template!

Do not fear if you are not a designer (or even if you are, we won’t judge). There are templates out there! The goal of using a template is to save you time. A mood board should be about the content you are assembling, not how you assemble it.

There are a ton of great resources you can use to get started Milanote, Figma kit, Pinterest, Behance.

Lastly, we’ll leave you with some quick tips on things to look out for when wrapping up your mood-board:

Hierarchy – think about what features you want to highlight and their order of importance.

Spark an emotional response – Real-world objects are good for this, a shell from the beach, an item of clothing, etc. Bring in objects that gave you your eureka moment so they can feel it too!

Cohesiveness – the elements on your board should work well together and create a design that flows. Make the theme obvious!!

For more tips, be sure to check out our other blog posts on branding, building a powerful aligned brand, branding mistakes to avoid, Graphic Design tips, or listen to our podcast.

Marketing to Gen Z

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Gen Z isn’t just all kids. This demographic includes the people who are currently in their early to mid-twenties. Don’t underestimate this generation- they have massive power over trends and have used it this year to cancel celebrities, bring awareness to social issues, and make content go viral. If you aren’t already marketing to Gen Z, these tips can help you focus on the correct areas and build a marketing plan to help take your biz to the next level by tapping into the power of Gen Z.

 

 

A defining feature of Gen Z is that they grew up in a world with the internet. Having access to so much information their whole lives, Gen Z is curious and easily distracted. This means that when marketing to them, your content needs to be concise, to the point, and draw attention visually. A great way to do this is with short videos under 1 minute long. Incorporating video and audio makes content way more engaging, and shorter videos will keep them from clicking away.  This is why platforms like TikTok, Youtube, Instagram reels, and Snapchat are so popular in this demographic, and if you want to reach them you need to get on these platforms ASAP.

 

 

Creating a strong and relatable brand is key for attracting Gen Z customers. They want brands that they can get to know as much as they can with their friends. This means showing behind the scenes of the business and sharing frequently. A great way to show off your brand’s personality is posting consistently throughout the day on Instagram stories. They also want brands that align with their values and prefer companies that take a stand on social issues. They are looking for authenticity and alignment of values, so be authentic and you’ll attract the customers that fit.

 

Influencer marketing is so important for Gen Z. For them to feel like they can connect to your brand, they need to see personalities that they know and love engaging with it. When creators share their personality online, their followers may look at influencers similar to a friend because they know them so well. Whether you are using micro or celebrity scale influencers, it is important to make sure they connect deeply with their audience no matter the size, so that their referral holds weigh

 


It is so important to know your target audience and create specific content geared toward them. Gen Z is used to sites that use adaptive algorithms like Pinterest, Netflix, and Spotify. These create customized feeds based on the user’s interests to show them exactly what they like. Your messaging needs to be personal as if it were custom made just for them because it’s important to make Gen Z customers feel like an individual.

 

If you are looking for help creating a marketing plan, developing a brand, or blowing up on social, we can help! Email us at info@itscreativelabel.com to learn more about how we can help you.

Speaking Up on Controversial Topics

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Hey labelers, we think it’s time for you all to SPEAK up. This week, we’re bringing light to the importance of brand safety in terms of how to communicate content and responses correctly during these controversial times. 

 

This concept is becoming very important in not only the Public Relations face of your company but also influences how your company pursues Marketing, Branding and Digital Strategies. Creative direction, campaigns and product launches have a lot of different creative elements that go into communicating the overall public perspective of the brand.

 

What is Brand Safety? 

 

The importance of correct brand responsiveness and the call to action in relevant situations we are being faced with during these times. Brand Safety includes everyday responses to controversial comments and mentions regarding COVID-19 and the BLM Movement, making it an urgent time for companies to act upon this concept. Informing your consumer on brand safety (more here) is important because it allows the consumer to feel comfortable with their purchase making decision when interacting with your product.

Silence vs. Outspoken Action

 

 

 

 

If your brand is silent, you are allowing your customers to assume the natural position of the brand–  and that’s never good! People are wanting to see the brand’s core values and are often associating their purchase making decisions with that. 

 

When you stand for what you believe is predominantly right, regardless of the controversial topic, you are standing behind the values of your brand. The term, “All press is good press” directly applies here because as long as you stand true to your values, the reaction is going to benefit you through:

 

  • Increase in sales
  • Increase in activity and engagement 
  • Opportunity for more social impact.

 

When you control the narrative and speak out on controversial topics, more people are likely to engage with comments and stand in support, therefore allowing for greater social impact and resulting in higher sales.

 

Speaking Up Correctly

 

 

While you are encouraged to speak out, it is MOST important to make sure your messaging is clear, compassionate and considerate. 

 

Some of the most out-of-the-box brands have messages that are safely communicated and slightly monetized upon. It’s possible to speak out against something in a tasteful way. Goop does an amazing job of directing their communication and content for very controversial topics with other collaborators/speakers on the subject. When doing so, they are controlling their narrative, educating and monetizing while keeping it tasteful and respectable. Some other great examples of companies that do this well are featured here.

 

 

However, we have seen this get out of hand when the message ignores major methods of communication, sensitivity and understanding. 

 

A local example of this would be Arizona Foothills Magazine and how one person’s early spoken opinion affected the perception of their entire company. After the incident had been brought some serious attention online, AZ Foothills released an apology a few days later explaining the situation.

 

In addition, Anthropology had some initial challenges with their responsiveness during the BLM movement but cleared the air with this post. While it focused on the perspective of standing as an ally, they didn’t outright say “Black Lives Matter” or use the suggested hashtag to enhance the channel for education on the matter. 

 

The above examples are great insights on what can go wrong even when you do speak out, but incorrectly and how this can affect your business.

Social Platforms Are Adding Stories To Their Platforms. Do We Love It Or Should They Stay In Their Lane?

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Social Platforms Are Adding Stories To Their Platforms. Do We Love It Or Should They Stay In Their Lane?

 

Remember when Instagram added stories to their platform and everyone was annoyed because we already had Snapchat for that? Well, what if we told you that Twitter and even LinkedIn wanted to join in on the party too? Weird, right? We know it can be annoying to see someone post the same story across all platforms. How can you avoid being that annoying person while still implementing these updates into your socials? Keep reading, we’ll tell you everything you need to know. 

 

Twitter Adds “Fleet,” Which Is Basically Its Version Of A “Story”

Twitter adds stories to its platform

It didn’t come as a surprise when we heard Twitter wanted to add the story feature as the latest addition to their app. The platform started testing its own version of stories called “Fleets,” a play on words on the term fleeting, like fleeting thoughts. The post would be up for 24 hours mimicking its sister apps Instagram and Snapchat. Twitter is doing this in hopes to make its users feel more comfortable starting conversations about their thoughts with the idea of freely tweeting what’s on their mind without dealing with as much post-tweet regret. Users can interact with your Fleet and start conversations under it, except the Fleet is deleted after 24 hours, which is a big deal for Twitter culture because there’s less pressure to keep a bold tweet posted on their feed. Imagine what the Twitter wars will look like after this update is implemented. 

 

For Twitter, adding Fleets doesn’t seem like a huge deal, but what about adding stories to your LinkedIn account?

 

LinkedIn Wants You To Post Business Casual Stories On Its App

LinkedIn confirmed it’s working on implementing stories into their platform. Their goal is to give users more creative ways to provide updates about their businesses. This update eliminates the anxieties associated with creating a formal Linkedin post. Brands can hop on their LinkedIn platform to announce brief company updates and engage with their connections. What used to feel like a traditional corporate medium is now a space for corporate and business-casual users, making it a lot easier for brands to authentically network and create connections. 

 

We’ll admit that there are cons to the stories feature being added to Linkedin. Not everyone checks their LinkedIn regularly, so this new addition could be trickier for its users to get used to. However, it could also drive more people to use their professional networking accounts!  

Let’s Talk How To Adapt Your Marketing Strategy With Stories Across All Platforms

It won’t be long before all social platforms hop on the stories bandwagon. So how can your brand adapt? Do what you already do on your brand’s Instagram story, but put a twist on it to align with the platform you are posting on! Don’t be the person who posts the same content across each story platform. Instead, post different content that plays well with whichever platform you choose to post on. 

 

How do you feel about stories across all platforms? We want to hear your thoughts! For more updates, check out The Label podcast. 

 

Now is the time to improve your marketing through IG stories

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Let’s talk about Instagram stories and their features! Stories are underrated, yet a handy way to self-promote your business. Here at Creative Label, we are pretty much OBSESSED with them. So, below we have come up with four ways to improve your marketing through your Instagram stories. 

Know your audience

We’ve said it before and we’ll say it again! Use your Instagram insights to your advantage. It’s a free tool Instagram provides that is perfect for honing in on your target audience. The insights tool is a strategic way to pin-point what content resonates with your audience most. For example, visit your post insights to determine which posts outperformed and WHY. Once that is established, your brand can post tailored long-form video content on Instagram stories. Once you understand when your audience is collectively on the app, make your stories available at the same time. Aside from increasing story views, it will also create opportunities to engage with your followers. 

 

Use interactive Stickers

Interact with your followers! If you want to know about the kind of content your followers want to see, ask them directly through a poll on your story. Questions can be as simple as, “Do you prefer when we post videos or pictures?” Allow your followers to choose their content. This is another feature implemented into Instagram that is meant to better connect you with your audience, which is a critical factor in improving marketing through Instagram stories. And it’s free! 

Implement Face Filters

Face filters are all the rage! They are customizable, cute, an excellent branding tool for your business. Even celebrities like Kylie Jenner are making use of this trendy Instagram feature to promote her latest Kylie Cosmetics line. Instagram has also taken it a step further by allowing users to download filters. This interactive feature is the perfect way to promote. 

Less is More

Instagram is a visual platform. Therefore, it is essential to find a creative way to capture your audience’s attention and get your message out to them. When it comes to IG stories, there is only a small window to grab your audience’s attention, so keep it engaging and tell a story. No one wants to click through a million story posts when they’re meaningless. However, they will if you’re telling an engaging story through photo and video. 

 

So which tip are you guys feeling most? Comment down below! If you still need help in marketing your brand through your Instagram Story, just shoot us an email info@itscreativelabel.com we’d love to help out! 

 

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