Easiest Platform To Record Your Podcast

June 25, 2019/0 Comments/in Podcast /by aisha

Easiest Platform to Record Your Podcast.

We’ve been prepping you for podcasting all month. So it’s no surprise that we’re here again talking about podcasts. But before we get into the nitty-gritty, we want to plug our eCourse, “How To Start Your Own Podcast With $47.00.” You can purchase that here. Use the discount code thelabel for 10% off.

So we talked about The Importance of a Podcast, Podcast Host Review and now the Easiest Platform To Record Your Podcast–and that platform is Zoom. Below are some specs we truly love that will show you why Zoom is the best platform for your podcasting needs.

Audio Quality Rating: 8 out of 10

The audio quality is great no matter on your laptop or iPhone. Just plug in some Apple headphones and the audio is crisp and clear.

Podcast Format: Perfect for Individual or interview recordings

Zoom doesn’t discriminate on the type of podcast format you use. Why? Because distance is no issue when recording on Zoom. You can record an interview with someone anywhere in the world and it wouldn’t matter.

Storage: Records to a cloud

No storage? No problem. Zoom records to the cloud.

Price: $14.99/ month

We’re all about an economically friendly deal, and Zoom is definitely economically friendly!

Other Facts:

Zoom also records the video element if you do want to give your listeners a visual.
Seeing the guest over video is good for social cues, and a perfect way to stop guests from talking over or each other.
You will always need to record in a separate area than a guest because the audio will pick up from one another.

Cons:

Zoom only records on one audio track, which could make things difficult when editing.

We’re here for all of your podcasting needs. Send us an email at info@itscreativelabel.com, and we’ll get you started on your very own podcast.

Podcast Host Review

June 18, 2019/0 Comments/in Podcast /by aisha

Podcast Host Review

You’ve purchased our eCourse, you’ve got everything you need to begin recording, so now what? You record! We’re here to share with you some of the top podcast hosting platforms and why they’re on our radar! When it comes time to compare platforms there are a few things that will help you decide what the best fit would be for YOU. We’ll be sharing which one is our favorite at the end of this post, so if you haven’t already, start thinking about which qualities mean the most to you and we’ll help you figure out the best match!

ANCHOR

Anchor is perfect for starters. First off, it’s FREE (and who doesn’t like free?)! You’re able to record, edit and add in transitions between segments with ease, right from your phone or iPad which means if you’re always on the go, this could be a great option for you! However, keep in mind that editing is limited. Although Anchor does have statistics and analytics for you to view, they’re pretty basic, which means you’ll probably grow out of this one fairly quickly. Got sponsorships on your mind? Anchor offers sponsorship opportunities to all of its users, so this is definitely a plus!

BUZZSPROUT

Buzzsprout is another platform that we think is pretty easy to use, as it was created with simplicity in mind! They want you to be able to create something quickly without a ton of distractions. Not only is it geared toward beginners, and in our opinion a step up from Anchor, but it’s also user-friendly. It has a modern look to it and the embedded player looks REALLY good on your website. Here’s a look at one of our client’s websites, who use and love Buzzsprout!

LIBSYN

Libsyn is known as the industry’s standard podcast platform. This is the platform you’re going to want to use if you’re looking to grow into the world of podcasts! The look of it is definitely the most dated, but we’re willing to trade the aesthetic for all of the features that it gives you. Unlike the first two platforms, Libsyn is much more complex with features like extra RSS feeds, premium content, the ability to host multiple shows, as well as the ability to link directly to WordPress! Where the actual look of Libsen might’ve fallen flat, they really make up for it in their mobile app department. They offer you the option to create your own branded mobile app right there inside of their platform for an affordable cost! Like Anchor, Libsyn also offers sponsorships, so this is a great way to start monetizing your podcast, even in its early stages.

We hope our overview of some of the top podcast platforms helped you figure out which one may be the best fit for you! If you’re still on the fence, here’s what we’d suggest: Libsyn! It’s advanced features and detailed analytics make this platform our #1 pick. If you’re just starting out, Libsyn is something you’ll grow into. With the information it provides, you’ll have a greater opportunity to monetize your show from the very beginning. We think this is not only a great investment for your business but a smart one!

The Importance of a Podcast

June 11, 2019/0 Comments/in Podcast /by aisha

The Importance of a Podcast

You’ve created an awesome website, you post weekly on your blog, you have a decent Instagram following, so what are you lacking in? A more personal approach to honing in on your audience may be just what you need to make a strong connection! If you’re still thinking about taking things to the next level, here are some important things to think about, so you can get started on the right track, right off the bat. Dive in with us!

1. Popularity Amongst Consumers

No matter what your niche is, there’s a consumer for you! There’s not only something for everyone, but it makes it so much easier for your audience to communicate with you! It’s currently the only platform that allows passive consumption from the viewer (which is REALLY cool) and makes it easy to work into their daily lifestyle! You can’t, or at least shouldn’t read a blog while driving, BUT you can most definitely listen to it! Traditionally we all get in the car and drive to work in the morning, so instead of turning on their usual early morning talk show, they can reach for their phone and listen to something that’s going to get their wheels turning for the day (HA! No pun intended)!

2. Search Engine Optimization (or SEO for short)

Statistics show that 70.6% of all website traffic originates from an online search engine. As a business, you want to be one of the first websites to pop up when a potential viewer searches for anything in regards to the type of business that you do, or the topics you discuss. That’s exactly where SEO comes in handy! Making sure that your website is fully equipped with the right content to lead consumers to you (and your podcast) is the secret weapon to SEO success. It helps bring organic viewers to your page who are actually looking for your expertise, who would also be the best potential listener!

3. Brand Credibility

Trustworthiness & Expertise: two things that someone expects when giving their attention to someone for long time spans. Ain’t nobody got time to listen to something that they can’t learn a thing or two from! Make your listeners feel like they can trust what you’re saying. You’re the expert on the topic, (or maybe you have a guest speaker that is)! They’re coming to you because you know best. Make sure the information you are providing is true and correct, or if you’re discussing a topic you don’t know all of the facts on, say that! Disclosing that you don’t “know it all” makes you relatable, so there’s no need to fake it. Always keep your audience’s best interest in mind and they will turn into loyal listeners!

4. #1 Content Platform

Podcasts aren’t exactly new, but they’ve definitely been making a statement in the Social Media world, as of late. A huge reason why getting into podcasts is a great idea is that there is so little competition in comparison to blogs and videos! You’re also speaking in a conversational manner, so your listeners feel connected to you. Over time they really get to know you and you end up building a relationship! As you grow in your expertise, you end up connecting with influencers who you may look up to or are thought highly of in your industry. Because you have a podcast, you immediately have something to offer! They can use your stage to speak on and reach an entirely new group of people. Sounds like a pretty great deal for everyone!

We hope you learned a thing or two after reading this! If you still haven’t hopped on the podcast train we hope we gave you the push you need to take the plunge! Don’t forget to purchase our eCourse.

Why You Should Start That Podcast

May 14, 2019/0 Comments/in Podcast, Public Relations /by aisha

There are currently over 700,000 podcasts on iTunes. Sounds kind of discouraging, right? WRONG. Most people’s assumption to something they don’t have a ton of knowledge on is that the task is hard, but have we ever lead you down a misleading road before? We didn’t think so! Let us break down just how simple it really is so you can start focusing your energy on making it happen. Here are a few reasons why you should start your own podcast!

Easy & Low Investment Cost

Starting a podcast may seem like a daunting task, but it’s something you can do with even the smallest of budgets and equipment. There is no shortage of microphone reviews online at all different price ranges to choose from. Pair that with some research using and jump into it! Our recommendation, iPhone headphones. That’s what we use, and we don’t mean to brag, but our audio is FIVE STAR! If you haven’t listened already, tune in to The Label podcast, and check out our audio for yourself.

Building a better connection

Starting another way for your audience to interact with you is only helping them get to know you even better than they did pre-podcast! It’s amazing how connected we feel to the people we follow on social media, just through pictures! When an audience can put a face, voice, and personality to the name, they feel and become invested in your brand!

Long-Form Content

Being able to incorporate long-form content into your business is important because it KEEPS your audience engaged! We’re so used to getting brief bursts of information from platforms like Twitter & Instagram, heck even our blog, but sometimes it’s nice to slow things down and actually participate in an active conversation, not to mention listening to something instead of reading–it just works better for some people. Either way, don’t underestimate the value people take in starting off off their day by listening to something that really sparks their interest and is filled with information your audience can soak in and USE. Your listeners will really appreciate that part!

The cost is LOW LOW LOW

In just under $100, including the cost of our How To Start a Podcast course launching June 11th, you will be able to start your own podcast. No high tech mic, no production system, no experience necessary! We’ll walk you through each and every step!

If by the end of this you’re ready to take your podcast to the next level, we’re SO excited for you! We want to make this process as easy and fun as possible, which is why we’ve decided to bring you this course! This will make starting your newest hobby as easy as possible since you’ll have all the tools you need to begin.