Need Help Pitching Yourself? We Know a Button that Can Help!
Calling all influencers, brands, or anyone looking for more public relations in general. Are you struggling with knowing how to pitch yourself? Are you wishing you could find new creative ways to be seen? Well, we have a golden tip for you that often gets swept under the rug.
When it comes to pitching, it’s obvious that we are way past the typical email or phone call. Now more than ever we have endless tools at our fingertips that can open up the door of opportunity.
The number one game-changer has obviously been social media and trust us when you use these apps to your advantage it can do wonders! Plus, it doesn’t hurt that it’s easy to use and doesn’t cost a dime! You’re welcome.
Okay, so what’s the tea?
The Instagram ‘Save’ button! Yes, you read that right. Using the save button can be a great starting point for not only making the ultimate pitch but saving time while you’re doing it.
Here’s how to use it to land your next feature, gig or partnership:
Find your Point of Contact
Do the back end work. This is the hard part. LinkedIn is a great starting point when trying to find the right contacts. By simply searching a job title and location, you will be given thousands of profiles of those who hold similar titles. You can then take the names of those you found and research their profiles on Instagram. By searching the hashtags that were used on pages you discovered, you will be able to find similar accounts. The explorer page is also a great tool that can be used to broaden your network. The algorithm highlights accounts that you should be following. By consistently interacting and following with pages that align with your mission, your explorer page will help lead you in the right direction.
Save their Page
After you’ve done the research about your point of contact, hit that follow button if you haven’t already. Save one of their post so that it is easily accessible and easy to engage with.
Get Organized / Saving by category
Be intentional with your saves! Create custom categories to keep your content from getting lost in the shuffle. Filtering by theme or topic is an easy way to do this. If you are looking to get featured on different publications, a good tip is to research writers who focus on your desired topics and save them accordingly.
ENGAGE, ENGAGE, ENGAGE! It will always be relevant! Afterall, public relations is really relationship building at its core. So before you send your pitch, make sure you set aside time to engage with not only the content that you’ve saved, but the person in general. Remember, surface level engagement like heart eyes is not enough. You have to meaningfully engage: Like, share, and comment. For example, leave comments that have more than three words and contain something of substance to trigger the algorithm. This gives you a chance to stand out before reaching out. This step provides an opportunity to demonstrate personality, interest, and knowledge while keeping up with their content which will work for your benefit.
Now that you’ve put the work in, It’s time to make your pitch! Slide into that dm and let your knowledge and personality shine. Use the info that you saved as cheat sheets to write the perfect pitch. Remember to customize your message, keep it concise, articulate exactly what you want, and how you will be a good fit. To find out more about how to pitch yourself check out our blog post here!
Another great tool? DM’s on your desktop! In case you haven’t heard, Instagram has rolled out direct messaging on desktop! This can be a great asset while pitching using the gram as it allows you to receive notifications right to your computer. You can now efficiently access dm’s which will maximize the time you spend communicating with potential clients. This additional point of access is perfect for those who are not attached to their phones and might miss that important dm come through.
Do you still feel like you need help pitching yourself? Or maybe help finding that dream client? Email us at firstname.lastname@example.org we would love to help get you on the right track!