TikTok and Amazon collaborate to launch a new Alexa skill.
You read that right, there’s a new partnership in town! Amazon and TikTok came together to enable Amazon’s Echo device to work alongside TikTok with certain voice commands to search, scroll, create, and more all handsfree. This is yet another way TikTok is making its app accessible to more users, empowering their creativity, and imagining new ways for users to engage with the platform.
If you don’t already know what TikTok is, let us break it down briefly. TikTok is a new-ish, popular social media platform that allows users to create, promote, and react to short-form music video content. Remember Vine? TikTok took that app concept and ran with it, creating a new constantly growing app revolving around 15 to 60-second videos.
During quarantine, TikTok has soared in popularity giving creators, business owners, and everyday people a platform to amplify their voices, display their creativity and business, or simply dance.
Amazon, a total powerhouse of a company released the Echo speaker with Amazon Alexa device back in 2014 and has continued to update it every year. The Alexa speaker accounted for an astounding 62% of the worldwide digital market share back in 2017 and has only continued to grow in popularity. To be specific, 70% of the US smart speakers owners will use an Amazon Echo with Alexa in 2020. Back in 2016, Alexa only had 130 skills, now almost four years later, she is past the 100,000 mark, adding on another, with the new TikTok collaboration.
Now you may be thinking, “How in the heck is Alexa going to be able to work with my TikTok app?” Well, we’re here to tell you exactly that. Users can request the Alexa app, Alexa built-in phones, or Alexa mobile accessories, such as earbuds, with simply saying “Alexa, open TikTok.” With the Alexa skill for TikTok on mobile devices, users can ask Alexa to launch some of their favorite features on our platform, from searching for videos to exploring sounds and recording video.
Okay, creators, how excited are you?!
This new Alexa skill, provides added functionality with hands-free video recording, opening up a world up possibilities within the creation process. Go ahead and uninstall those self-timers as Alexa is here to make creators’ lives easier through the simple command “Alexa, ask TikTok to start my recording” no hands needed.
We’ve all been there, having a total lazy moment to the point that scrolling through our phones seems like a huge task, well Amazon Alexa to our rescue. With the simple command of “Alexa, ask TikTok to play my feed” or simply “open TikTok” she’ll get you scrolling through your “for you page” in no time. Want to learn all the different commands Alexa has to offer in TikTok? Just ask her “Alexa, what can I say in TikTok?” and she’ll give you all the information you need to utilize her new skill to its full potential. Cool, right?
Maybe you’re not the creative type, but still can’t get enough of all the TikTok videos, well viewers, this is for you! Quick video searches and music exploration will be easier than ever to find with Alexa’s help. So the next time you’re in the mood to bake a sweet treat, but not sure about the exact recipe, just ask Alexa to help by saying “Alexa, ask TikTok to search for chocolate chip cookie recipes.” and BAM! Alexa will deliver videos within that request, just like this video, without you needing to wipe off your hands from starting your recipe.
Can we take a minute to give Alexa credit where credit is due? That b**** has more skills than we’ll ever have, and now she can help to record our videos AND search for videos through TikTok, what’s next?!
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