YouTube Archives — Creative Label

YouTube Tests Out Fact Checker To Combat Fake News

April 16, 2019/0 Comments/in YouTube /by aisha

Yup, you read that right! YouTube is testing out, with the hope of implementing *fingers crossed* a fact-checker to combat fake news. That being said, who else can relate to instinctively running to your phones for an answer to a question. Ironically, this generation all grew up being told, “don’t believe everything you see on the internet!” Well, somewhere along the way, fake news went from being something unheard of and debated about, to being a full-blown THING.

YouTube Implements Fact Checker.

It seems as if we can’t post anything on Facebook or Instagram without doing our due diligence beforehand, to make sure we have all of our ducks in a row and aren’t spreading misinformation. Having a fact-checker has become so much of a necessity that names as big as YouTube are implementing “fact-check” pop-ups, in an effort to clean up their platform as well as limit the amount of fake news being leaked out into the good ole World Wide Web. FINALLY good news about the internet, YAY!

How Does The Fact Checker Work?

At this point, you’re probably thinking, “How would this work?” Creative Label is here to tell you how! In an effort to combat fake news, when a user searches certain sensitive topics, YouTube will generate disclaimers with the intent of informing potential viewers of misinformation. This could be especially helpful when racial tensions or violence related information is spread since these are some of the most damaging fires that need to be put out (not to minimize the importance of shutting down the next J-Lo and A-Rod rumor!). The tea isn’t finished. We have a snapshot of what this rollout would look like.

After the spread of fake news reports regarding the 2016 US Presidential Election, Facebook implemented a similar fact-checking program. With over 1.9 billion monthly users, like Facebook, YouTube looks like it may become the target of the next big investigation due to their largely impactful influence. While conspiracy theories might be a bit of a hobby to some (don’t worry, we’re slightly guilty too), it can become confusing and misleading depending on the audience. Implementing something that will hopefully minimize confusion during ALREADY confusing times sounds like a good thing to us! But YouTube, just promise you won’t filter out all of the hot tea being spilled about Hollywood’s A-Listers, mmkay? Thanks!

How do you think implementing this fact-checker would help today’s society? Let us know in the comments!

Does Clickbait Really Work?

March 19, 2019/0 Comments/in Marketing, YouTube /by aisha

To clickbait or not to clickbait? Does it increase engagement? Does it lose brand trust? These are the questions many marketers and business owners are pondering. Look no further, we are sharing with you three ways to incorporate clickbait while maintaining brand trust.

Make sure you’re accurately describing your content.

Here’s the thing, you want to drive traffic back to your website. So from that perspective, sure, having a clickbait title that piques curiosity and generates traffic makes sense. However, when viewing the long-term gameplan, using clickbait to lead views to a piece of content that isn’t accurately described by the title causes your audience to lose brand trust.

You don’t want to lose brand trust.

Your audience’s trust is priceless, especially nowadays where consumers care more about the who & why behind the brand. Through brand trust, powerful relationships are born and nurtured, which ultimately creates a sale.

Three ways to build trust.

So how are you supposed to entice people without clickbait? Here’s a couple tested & proven methods to attract people without sacrificing the brand trust factor.

Post a ‘how-to’ piece showing your audience how to do something. Studies show that these type of articles gather a 76% engagement rate.
Make a ‘why’ post to explain to viewers why one should do something. This style of post gathers a 74% engagement rate on average.
Create a list-format post such as ‘7 Ways To Wear Pink This Spring’

Mirror your top performing posts.

Another strategy to incorporate brand trust, while incorporating clickbait, is checking out the top performing posts from your competition to understand what are the buzzwords that make people engage? Be sure to cross-reference is the title is purely clickbait or an enticing title that corresponds with the topic. Make a note of any words that might trigger this effect and plug one into your next headline.

Before submitting the post for publishing, always ask yourself “if I were one of my followers, would I want to go and read this post specifically instead of any others like it? Why?” Asking this question is important to ensure you’re maintaining brand trust. Digging deep to uncover the value of your content not only helps you assess if the blog is read-worthy but helps you perfect the title to something relevant and catchier.

Want to know the ultimate solution though? Stop driving yourself mad with the guesswork and let our team of creatively strategic minds do it for you. You have a business to run and focusing on writing up the perfect headlines shouldn’t be something that slows you down. If you’re looking for blog strategy, shoot us a message at info@itscreativelabel.com. We can’t wait to hear from you!

YouTube + Monetization

January 18, 2019/0 Comments/in Influencer Marketing, Marketing, YouTube /by alison

YouTube Makes Serious Changes to Monetization Eligibility

YouTube has made a new announcement, and it’s terrifying for small content creators. This week, YouTube released a statement regarding changes to their guidelines for monetization. If you aren’t quite sure what that means, it means YouTube is now making it more difficult for content creators to make money. Before this week, in order for a YouTuber to make money, their channel needed to have a total of 10,000 views on their videos. Here’s what a content creator has to do to make a little extra dough now:

What Are The New Rules?

1. Before qualifying for monetization, a channel must have 4,000 hours of watch time within the past 12 months.

2. Before qualifying for YouTube monetization, a channel must have a total of 1,000 subscribers.

Dang, Why Would YouTube Do This?

There are many reasons why YouTube could have chosen to do this, but the main reason seems to be to please those who are advertising on the platform. By making it harder to monetize, YouTube will be able to control the content that plays before or after advertisements. These changes come shortly after YouTube sensation Logan Paul posted a video showing the corpse of a man. All in all, it makes it easier for YouTube to shut down inappropriate videos.

Another important note: If your channel is currently being monetized and you do not meet these new requirements, monetization will be disabled on your account on February 20, 2018.

How Can You Keep Up?

1. Don’t get frustrated too easily.

We know! It’s easier said than done. Try your hardest to not get frustrated with YouTube’s new policies. Getting frustrated will only make you more discouraged. As long as you continue to provide your viewers with original content and stay true to your brand, it is possible to get 4,000 hours of watch time or 1,000 subscribers.

2. Continue to post on a schedule.

Do not stop posting your scheduled content! Your audience will still be expecting your videos to be posted at your scheduled times. For example, if you usually post every Wednesday at 3 PM, you should continue to do so. If you can post an extra video a week that would be even better!

3. Engage! engage! engage!

One of the easiest things you can do to help increase your own subscriber count is to engage with others on YouTube. Respond to those who comment on your videos, and support other YouTuber’s by watching their videos.

4. Use other social media platforms to promote your channel.

Be sure every time you post a video on YouTube, you make an announcement on your other social media platforms such as Twitter, Facebook, and Instagram. This will help to increase your view count for each video by driving more traffic to your YouTube channel.

Overall, it can be very hard when social media platforms make unexpected changes. If you feel like you are at a standstill and need additional help with content development or rebranding, don’t hesitate to reach out to us at info@itscreativelabel.com. We are always here to help!

What do you think about YouTube’s new changes? Leave us a comment below!