Facebook has confirmed that they are currently testing a new online dating app called “Sparked.” Instead of viewing profiles and swiping left or right, the app uses a new form of speed dating where users will cycle through four-minute-long video dates during an event. Then, if both users enjoy their time, they can set up a second video date that lasts ten minutes. After that, users will then have the chance to exchange contact information and stay in touch through iMessage, Instagram, or email.
The app, Sparked, embodies the primary theme of kindness, research suggests, and it’s illustrated as “video dating with kind people.” Within the sign-up process, the app prompts users to share what makes them a “kind dater.” To participate, users must have a Facebook account, and the app appears to be free.
While still in the early experimental stages, it is still unclear whether or not the app will be accessed through a website or a downloaded plugin and exactly how the process will work. With the consideration of the pandemic and the rise of limitations of in-person interactions- video dating has become a popular idea within the past few years to find love.
Facebook seems to be trying to develop a new way for people to make connections and build relationships but is it getting too complicated? As one of the biggest social media platforms of our time, Facebook has evolved into a lifestyle. There is now a vast array of different moving parts and so many different facets it just seems to be all over the place. I mean, this would be their second dating feature amongst a variety of other things.
When dating apps were first created, the idea was to speed up the process and skip the prolonged talking stages. Although this new app offers a different approach for people to find love in the wake of the pandemic, there doesn’t seem to be any consideration for time or ease. When it comes to simplification, Facebook might be missing the mark here.
Is it just us, or does this remind anyone else of Omegle? You know, the website where you can video chat with strangers across the globe, which were primarily creepy older men unless you were lucky enough to run into a celeb (shout out to Wiz Khalifa).
Anyways, we’ll have to wait and see what the Sparked app has to offer once it gets through the developing stages. Will it pave a new path for people to find real love through online dating or become just another uncomfortable platform to video chat with strangers? Is Facebook onto something here, or is adding yet another feature just doing the most? Let us know your thoughts in the comments below!
Make sure to check out this week’s episode of The Label podcast to hear more of our thoughts. For more information on all things marketing, PR, and branding, get in touch with us at firstname.lastname@example.org!