We know, we know, social media is always changing and it can be hard to keep up. We want to provide you some relief by breaking down important social media updates for you. If you’re currently using Facebook to run ads or plan to, then you should definitely listen up. On August 19th, the mobile newsfeed is going to be compressed in order to match the style of the new Facebook design that was introduced earlier in the year.
But it’s not all just about having a matching aesthetic. Facebook has stated that the changes will “drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed”.
Here are some more useful tidbits of information for you to quickly and easily be aware of what these changes mean.
Fewer Lines of Text
Fewer lines of primary text will show on the mobile news feed. Now, only 3 lines of primary text will show on Facebook mobile news feed, after which people will be prompted to click to view additional text.
New Maximum Media Height
Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed – The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.
Projected to Improve Effectiveness
Let’s be real, we have short attention spans. This is especially true when we’re on social media with billions of pieces of content competing for our attention. Brands have recently been complaining about less ROI from the Facebook platform. By creating ads in a more brief format, Facebook believes it’s in a more skimmable format, therefore, it’s instantly understandable. It’s expected that conversions will improve by better expressing an idea quickly. It’s a valuable skill to have any way to know how to be direct in as little verbiage as possible.
The change, in this sense, is largely related to establishing more presentation uniformity across Instagram and Facebook, in order to maximize cross-promotional potential.
In short, from August, if you’re looking to maximize your Facebook ads, you’ll need to make those first three lines super-snappy, while you’ll also need to keep the image height change in mind in your formatting to ensure optimal presentation. Luckily, we do this all the time here at Creative Label so if you need us to give you a hand just reach out to us in an email to firstname.lastname@example.org.