They say “numbers don’t lie” but we beg to differ. Thanks to growth hacking techniques, when it comes to follower counts on social media, it’s easy to buy your way into a perceived status by purchasing likes and followers. But is that follower count what really matters though?
In the world of social media, the number of likes and followers you accumulate determines how much Instagram clout you have. Because this perceived clout is so important to some, many influencers and brands rely on their following number; and as a result, lose sight on an even more important and key metric: engagement.
We’re breaking things down and giving you 5 Easy Ways To Increase Social Media Engagement with another FREE downloadable. If you’re ready to grow your brand, find your target audience and collaborate with the best of the best, then stop what you’re doing and download it here! Head on back when you’re done so we can chat with you about the importance of engagement…
You’re back? Okay, let’s dive in!
Know your Brand
Drake said it best ‘ know yourself know your worth. Saying you’re a Blogger, Influencer, Public Figure, Digital Content Creator etc. is cool but what sets you or your product apart? It’s important to have a vision for your brand and a clear story you want to tell. The best way to figure that out is to be authentically YOU! What do you want people to see when they look at your blog, Instagram, or YouTube channel? Does it connect to your brand? Create a strategy that aligns with the core values of your brand and stay on top of trends that reflect your vision. This will be MAJOR in determining your audience.
Know your Audience
To know your brand is to know your audience. Listen to them. Value them as much as you want them to value you. Return the love and like and reply back to their comments. Ask them what do they want to see more of? Make the most of your follower count by increasing it even more in giveaways and lotteries. Utilize hashtags that will help your audience find you. Once you determine your audience you will have a better understanding of what content will contribute to your brand most.
Content Content & More Content
This is what everyone wants to see. What are you posting and how does it align with your brand and your audience? Utilize the many different ways you can create content whether it’s image, video, blog post, or a well thought out caption. Be careful not to create content because it’s the current trend if it doesn’t correspond with your brand and audience. Your content should always align with you and your audience’s interest.
Insights Are Your Friend
Monitoring analytics helps you to determine what your audience wants more of and ultimately what it says about you as a brand. It helps you discover new audiences and improves your user experience by optimizing marketing strategies, such as ad campaigns. This saves you time by creating more of the content that your audience likes and canceling out what hasn’t previously worked to make room for more valuable content that will be well received!
You can follow all these components but overall, consistency will always win! It determines the longevity of your brand and the relationships that you will establish with your audience and other brands for future collaborations. If you scrolled passed your opportunity earlier, we’re here to nudge you in the right direction, again (as always). Grab that downloadable we talked about and let us know in the comments below which steps you’re going to implement to further increase your engagement from here on out!