Last week, Instagram launched a cool new way to use their live feature. You can now hang out and go live with a friend!
Here’s how you do it: Tap the new icon on the bottom right and tap “Add” to invite anyone who’s currently watching. Once they join, you’ll see the screen split into two and your friend pop up right below you. Your viewers can still like and comment as they follow along.
Here’s how you can use it: Go live, and add a new user to log in and ask a question. You can prompt them by saying, “type a heart emoji in the comments, if you want to go on live with me and ask a question.” Whoever types the heart emoji, add them in!
Now back to why we’re here: Going Live–Tips for before during and after.
Anyone trying to create a brand or increase brand awareness should pay attention to Instagram Live. It’s a useful tool to communication directly between you and your audience. So, now that we’ve convinced you to continue to use live, here are tips for before, during and after!
Before you even start a live, you need to create a catchy description, promote that you’re going live beforehand, and practice before you start. Make sure your description embodies the two major Cs of writing–clear and concise. You want to draw your audience in with the description. Next, promote. This is where you might want to put some ad-spend into the promotion, i.e., put money towards sponsored or boosted post to get your promotion in front of the eyes that matter. Finally, outline your talking points. Not everyone is a seasoned public speaker, so make sure you take time to practice what you’re going to be talking about on live. Because, you don’t want to sound like a robot reading off a script, but you also don’t want to sound like you don’t know what you’re doing either! Practice makes perfect.
hang out for a while so people can log on
It takes a few minutes for Instagram to notify your followers that you’re live. So don’t start too quick. Hang out for a while, and do a few minutes of welcome content to allow people to log on. Once a good amount of people are on remind the audience that you’re still waiting for more people to log on. You don’t want anyone to checkout while they wait, so ask your audience questions pertaining to what you’re going to discuss, or what they are most interested in hearing throughout the live.
If you feel like it’s getting kinda dull, chances are the people who are watching your live can feel it too. Engage with the audience. Prompt them to answer or ask questions so everyone can feel like they’re part of the conversation and can follow along.
share and re-purpose
Giving life to your live stream outside of the 24hr time frame Instagram allows is important. When you are finished with your live story, you should save the video to your phone. After saving, upload the video to other platforms such as your website, blog, or YouTube channel.Taking your live content and repurposing will help you reach an even larger audience.
Click here to get our free cheat sheet for going live! Did you use any of our tips for your live session? If so, let us know how it went. We can’t wait to hear from you!