Four Reasons Why You Should Be Adding IGTV Captioning to Your Social Media Marketing Videos
Last week Facebook announced that they have now changed their accessibility on IGTV to offer automatic captions. We have seen a significant increase in the usage of IGTV, Instagram Lives, and Facebook Lives during the pandemic. Videos are not only a great way to stay informed, but they are also an awesome outlet to get consumers more engaged. A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after watching the brand’s video. That same study showed that 96 percent of consumers turn to videos to learn more about a particular product or service.
Four reasons why you should be adding captions to your social media videos
- Hearing-impaired population accounts for 5% of the world population. That’s 466 MILLION people who otherwise would not receive your message if you don’t take the extra step to caption your videos. Show that you are motivated to be inclusive with your work and gain that report.
- Reach your audience through type so that they don’t need to have their volume on to get your message. Whether in a group setting or commuting to work, forgetting your headphones is no longer a problem! Still make the impact without needing the volume on high.
- Grow your inclusivity with others that may not speak your primary language. To start, IGTV will offer captioning in 16 languages. That is a huge accessibility win! Sixteen languages that would have missed your message are now gaining access to your platform.
- Increase your ROI. By adding captions, audiences are sticking around longer on your stories and Lives, engaging more, and sharing your videos with captions.
How do you set up auto-captioning?
Simple! Log into your Instagram account and head over to settings. Navigate to Account, Then Captions, and make sure “Auto-Generated Captions” is on. You can also choose the primary language in which you want the system to recognize the captions.
We leave it in your hands, Labelers! Reach farther, and gain more followers by increasing your accessibility! Need help with content creation, or social media management? Don’t forget, that’s OUR JAM! Let’s chat! Send us a message at firstname.lastname@example.org, and be sure to come back next week for more of The Buzz.