Apple’s IOS14 double-edged sword
Hey Labelers! We wanted to share the newest update of Apple’s IOS14 and how this update will impact huge social media corporations. In the past, Apple has committed to curbing phone addiction by encouraging limiting time on social media platforms. Now, they are taking it one step further. In the newest update, Apple will give you complete control over your privacy on social media by giving you the power to turn off the IDFA. You’re probably thinking, “What is the IDFA, and why should I care about it?”
Apple’s new update can completely change the way you get advertisements and how you choose to use social media.
What are Apple’s past efforts in limiting phone usage?
At Apple’s 2018 global developer conference, they spoke out about their new mission to curb phone addiction. Now, what does this mean for social media giants? Of course, they were not only shocked but afraid of Apple’s sudden announcement. Social media platforms are not the typical firm. They don’t create products or content for us; they act as a background agent. We create the content. The longer we stay on these websites, the more money they can make. Through our attention, they take advantage of the IDFA, which is Apple’s Identifiers for Advertisers, a compilation of all your data information that developers create to feed you certain ads you would enjoy. However, Apple has proceeded to launch an activity report that tells you how much time you spend on an app, and if you want to set a time limit. Additionally, they also embedded new anti-tracking applications to hinder Facebook, Google, and other media platforms from tracking your private information even when you’re not on the website.
What is Apple doing now?
With the new IOS14 update, Apple gives you full control over what social media conglomerates can see with your data. Any developer such as Facebook, Instagram, or Google who want to track your activity now has to request permission every time they want to access your information across applications. The IFDA allows for social media companies to compile information about you.
Developers essentially create a profile about your interests and online activity through the IDFA. However, in Apple’s IOS14, you can now turn off the IDFA to stop developers from tracking all your information across platforms. Additionally, if you leave it on, you’ll get a notification from apps asking you for permission to track your data.
How Does This Affect Facebook and Us As Users?
Because of these efforts, Facebook could potentially see a 50% drop in revenue from the Audience Network sector of their company. This new IOS update reminds users of how little privacy we have left once we join social networks. Apple’s efforts to curb phone addiction has also spearheaded the effort to protect our privacy. As content creators ourselves, this new update can also change how we create our marketing and advertising campaigns! Even though ads may be less personalized, it just means advertisements must move forward creatively and adjust to creating content that can appeal to a general audience.
Here at Creative Label, we are the company that can adapt quickly and produces content that is appealing to a broader audience. We understand how vital advertising is towards a successful business. Make sure to check out how we can create engaging and personalized content for you!