Back in March, Instagram revealed that they were going to make a major change to the Instagram algorithm — one that users have been pleading for for years. Ladies and gentlemen, the time has come, the long awaited instagram algorithm update is here. And for the first time ever, Instagram chose to explain to us exactly how it works. Here is what we know:
Your Instagram feed is personalized to you based on your past behavior. It takes into account 3 main factors when organizing your feed.
Instagram wants to show you the content that you will be most interested in. They predict your interest level based on
previous photos you have liked and interacted with. It’s been rumored that Instagram possibly even uses vision-analyzing technology that detects the content of the post and then determines whether or not you’ll be interested in that post.
It’s hard not to notice when a post from weeks ago somehow makes it to the top of your home feed. Well, it seems Instagram heard our cries and is now prioritizing recent posts over old ones. Thank goodness!
Instagram wants to show you the people that you care most about. If you comment often on someone’s posts or are tagged together frequently, Instagram will put them in the friends and family category and give them a higher ranking in your timeline.
Up until this point, the Instagram algorithm has been largely a guessing game so Instagram also took the time to debunk some common theories about it’s algorithm. Check it out:
Instagram is not considering going back to the old reverse chronological feed.
Instagram does not favor users who use stories, live or other features on the app.
Instagram does not hide posts. They are simply ranked by interest so if you scroll far enough you will see every post of the people that you follow.
Shadowbanning is not real. Instagram claims not to hide anyones content for posting too many hashtags or taking other actions.
Instagram does not favor personal accounts or business accounts.
Instagram doesn’t down rank users who post more frequently.
The feed does not favor videos over photos or vice versa.
So what does this all mean for you? How should you adapt to this new algorithm? Well first of all, you need to know your target audience. Who are they and what do they like to see on Instagram? Then, you need create quality content they would be interested in. Finally, engage with them–get yourself in their friends/family category by getting in their comments and creating genuine connections. Be consistent, be legit and rock this new algorithm! Need some help? At Creative Label this is our specialty, send us a message at firstname.lastname@example.org, we would love to talk to you about how we can improve your Instagram presence.