Okay Labelers, we know this is the article you have all been waiting for. Let’s talk about TikTok; the app that has taken the social media world by storm.
Many influencers are on the TikTok bandwagon. Rehearsing, memorizing, and performing dances have become a new wave. Especially in the time of quarantine and social distancing!
So what’s all the talk about? How can your brand benefit from a TtikTtok account? Is it worth the hype? Or is it just another fad that will fade out over time? Don’t worry, we are here with all the answers for you!
First, let’s talk about the pros of joining TikTok.
It’s the Hot New Thing for Brand Presence
We talked a bit about increasing brand presence on this app before, and it’s clear why. TikTok is currently the most downloaded iPhone app and is still growing fast, surpassing 500 million monthly users. Although the TikTok demographic leans more towards Gen Z, there’s no doubt that the app is racking up viewers.
It’s Easy and Affordable
With today’s restrictions, businesses have limited resources when it comes to creating branded content. Another benefit of this app is that it offers accessibility, efficiency, and simplicity. Hootsuite notes in some ways, the platform mimics a bite-sized version of YouTube, because videos range between five and sixty seconds. This type of snack-sized content allows you and your brand to put out quick and easy content, making it an ideal app for simple advertising and promotion. TikTok also requires minimal, if any, editing. When budget is concerned, we can’t highlight how valuable it is to set up your phone and produce a video within minutes.
It’s All About that Money
Imagine making money just by live-streaming. TikTok allows you to do just that! The app offers its users the option of live streaming for tips from their viewers. Yes, we said TIPS! This live stream option not only enables you to promote your brand, sponsors, or partnerships but is also a great way for you to engage with your followers.
Selling on TikTok is another monetary benefit. Through this app, you can easily see your merchandise and promote it however you want to. TikTok gives you full control over what you’re selling, whether it be a physical product or your brand itself.
The app also allows you to use their links from other platforms to cross-promote, similar to the way that you can promote a website link in your Instagram bio. Pretty simple, right?
So, with all this in mind, we think using the TikTok app is a bit of a no-brainer. If you’re looking for a new platform to promote your brand, TikTok is free and easy to do so. We know new apps can be intimidating, but we promise it’s easy to use. It looks to us like TikTok has a promising future. What are your thoughts?
Still not sure if TikTok is the right platform for your brand? Send us an email at firstname.lastname@example.org, to have a consultation with us today!