Instagram adds a poll feature to their stories.
Surprise! Last week Instagram rolled out a new feature for Instagram Stories and. . .it’s really cool. The social media platform has added a polling option for their 800 million users to try. As content creators and brand managers, this makes us so excited, because it’s another way to engage with your audience.
Instagram’s change in algorithm has made it very clear: engagement is important. We have come up with 3 ways to use the new IG poll stickers to help engage with your followers.
1. Ask your followers, “What Do you want to see more of?”
Sometimes it’s hard to figure out what your audience actually wants to see on your page. Use the poll as a tool to to ask your audience what they would like to see more of. Give them two options to choose from, and the results will determine what you should be posting more of.
2. Use it as a marketing tool.
Curious to know which products may sell best for your business? Use this feature to ask which product they like better. For example, if you are a clothing store, take a picture of two different shirts and create a poll asking people which one they like better. If you are a small business, don’t want to sleep on this poll feature, it could after all put more money in your pockets.
3. Use it to build your email list.
Want to engage with your followers on other platforms besides just Instagram? Hint hint. . . you should always say yes to this question! Instagram may be your bread and butter, but it’s important to have a back up if Instagram were to ever go down. A good backup way to reach your audience would be through an email list, which would help to drive people to your website.
Polling is a great way to help add new subscribers to your email list. Ask them, “Would you like to be added to our email list so you can be the first to know about deals and discounts?”. Give them the option yes or no. For all of your followers that say yes, send them a direct message and ask for their email address. It’s that easy!
Have you found other ways to creatively use the poll option on Instagram? If so, please let us know in the comments below.