Why Does the Data Behind Influencer Marketing Matter?

Hey Labelers! Have you ever wondered about the decision-making process that brands go through to find the perfect influencers? Influencer marketing has become one of the most effective strategies for brands to drive their message to a broader market and generate traffic. 

Now you may be wondering, how is influencer marketing different from traditional marketing? Well, we have the answer! In traditional marketing, you are directly marketing to the consumer. When you utilize influencers, you can collaborate with individuals who will inspire their audience to use shareable content to get the word out for you. 

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Why should your brand use an influencer marketing data platform during your next campaign? 

We all know what an influencer is, but did you know some services do all the work for you when it comes to creating an influencer marketing strategy? A dream come true! There are many times when businesses create an influencer marketing strategy but have no idea where to start. Many factors can negatively impact your marketing campaign. Here are a few of the most common mistakes: 

• Choosing the wrong influencers who do not align with your brand.
• Overlooking an influencer’s engagement rate just because of their follower count.
• Not implementing proper tracking of the campaign, such as custom hashtags, URLs, etc. 

Using an influencer marketing data platform will ensure that these mistakes won’t happen, and your campaign will be successful. So labelers, at this point I’m sure you’re wondering what the best influencer marketing data platforms are. Here are some of our favs! 

Our picks for the best marketing data platforms: 

PeopleMap: PeopleMap is excellent for brands that want to test the waters and have a low budget to spend on marketing. PeopleMap is a tool that allows you to grow an authentic community and track your campaigns but is not explicitly tailored for influencers. It will enable you to build a personalized list of influencers to search for their profiles, follower count, and engagement rate. To learn more about PeopleMap watch this video! 

Tagger: Tagger is an award-winning, full-service influencer marketing data platform. They provide influencer search, discovery, campaign management, and third party analytics to make your life a whole lot easier. They have a database of over 3 million influencers and a complete customer relationship management tool that allows you to connect and manage your campaigns all in one place. This all-in-one platform will change the way you manage and think about your influencer campaigns! To learn more about Tagger click this to go to their website. 

Upfluence: Upfluence is a full-service, influencer marketing data platform. They provide influencer search engines and influencer management systems to ensure you have the best marketing campaign. Within the influencer search engine, you can search influencers, look at how real their followers are when their peak post hours are and the best part is Upfluence goes beyond Instagram! You can look at Youtube, TikTok, etc. Within the influencer management system, you can control emails within the platform, negotiate and pay your influencers right then and there. To learn more about Upfluence, click this to go to their website!