Today, we’re going to be talking about funnels. No, not the cakes from the fair. This particular funnel is a little more sophisticated and focused on driving attention to your brand. In the grand scheme of things, it’s taking a customer on a journey; and hoping in the later steps, they’ll purchase your goods or services. A sales funnel doesn’t stop there though. That’s just the first part! It’s about retaining those clients and getting them to COME BACK to you. Haven’t a clue where to start? You’re in luck! We’re offering a free-bee checklist to make sure you have everything you need in place before hiring a team to work on your sales funnel for you! (link to resources page)
There’s quite a few on our checklist, but let’s get into a couple of the most common mistakes made in sales funnels:
Click To Purchase Ratio
A click to purchase ratio illustrates the number of clicks it takes from interest to purchase. What does that mean? How many clicks does it take you to see something on Instagram, like it, and purchase it? Typically, this is the order: (1) you see something on an Instagram Shop; (2) you click to purchase; (3) pay with apple pay and boom it’s yours! That’s a total of three clicks. The lower the number of clicks it takes for a user to purchase something from you, the more likely they are to purchase. If you’re getting tons of initial clicks, but those clicks aren’t converting into actual sales, that might mean it takes too many clicks to purchase the product, and your viewers are likely losing interest in the early stages of your funnel. If this sounds like you, do what you can to lower your click to purchase ratio.
Developed and Credible Brand
Don’t look scammy on social. No one likes a scammer, so here are some scammy tendencies you will want to stay away from:
(1) Posting ads on Instagram–through Facebook–but your company doesn’t have an Instagram account.
When people view the ad because they’re interested in your product, they’ll click on your profile. If the profile takes them to Facebook, user’s usually mental-note that as spam. If a user thinks you’re spammy, chances are they’re probably not going to want to work with you or purchase from you.
(2) Your Instagram grid looks like it’s all stolen from Pinterest.
A beautifully curated grid is all fine and dandy, and can create brand trust, but if there is no product images and all inspo pics why would anyone want to purchase from you? You want to make it look like you’re a credible company with a team of people running your business social professionally, authentically, beautifully, and consistent in branding. So while all of those pictures of beautiful beaches and puppies in a basket are cute, they’re not helping you sell your product, so just keep them few and far between.
(3) Don’t let your brand look DIY.
The goal is to make your business look like a team of people are running it. If your branding isn’t well thought out, people might assume your business might not be either! Don’t let them think that for a second. Check out our blogs below so you can become a #BrandingBoss and leave the DIY to HGTV.
By now you’re probably thinking about all the steps your customer has to take in order to do business with you. Hopefully, after reading this you’re now asking yourself how you can make your company even more accessible to the consumer. As always, we’ve got your back! Check the list to make sure your funnel is set up for success! Interested in having us help you create the smoothest funnel to transition prospects to buyers, to repeat customers? Email us at firstname.lastname@example.org to chat!