Marketing to Gen Z

Gen Z isn’t just all kids. This demographic includes the people who are currently in their early to mid-twenties. Don’t underestimate this generation- they have massive power over trends and have used it this year to cancel celebrities, bring awareness to social issues, and make content go viral. If you aren’t already marketing to Gen Z, these tips can help you focus on the correct areas and build a marketing plan to help take your biz to the next level by tapping into the power of Gen Z.

A defining feature of Gen Z is that they grew up in a world with the internet. Having access to so much information their whole lives, Gen Z is curious and easily distracted. This means that when marketing to them, your content needs to be concise, to the point, and draw attention visually. A great way to do this is with short videos under 1 minute long. Incorporating video and audio makes content way more engaging, and shorter videos will keep them from clicking away.  This is why platforms like TikTok, Youtube, Instagram reels, and Snapchat are so popular in this demographic, and if you want to reach them you need to get on these platforms ASAP.

 

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Endlessly connected. Always a part of the conversation. This is how they live, this is how they’ve grown up, this is what they expect from any organization they will be a part of. Does your work culture discourage this multi-device/constant-connection experience? If so, you might be losing a generation’s interest. #genz #generationz #generationgap #authenticity #genzmatters #generations #millennial

A post shared by Gen Z Matters (@genzmatters) on Jun 24, 2020 at 10:39am PDT

Creating a strong and relatable brand is key for attracting Gen Z customers. They want brands that they can get to know as much as they can with their friends. This means showing behind the scenes of the business and sharing frequently. A great way to show off your brand’s personality is posting consistently throughout the day on Instagram stories. They also want brands that align with their values and prefer companies that take a stand on social issues. They are looking for authenticity and alignment of values, so be authentic and you’ll attract the customers that fit.

Influencer marketing is so important for Gen Z. For them to feel like they can connect to your brand, they need to see personalities that they know and love engaging with it. When creators share their personality online, their followers may look at influencers similar to a friend because they know them so well. Whether you are using micro or celebrity scale influencers, it is important to make sure they connect deeply with their audience no matter the size, so that their referral holds weigh

 

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DREAMS DO COME TRUEEE!! can’t believe ‘The Charli’ is on the @dunkin menu –my fave–a medium cold brew with whole milk and caramel swirl. get it on the Dunkin’ app!! link in bio. #CharliRunsOnDunkin #ad

A post shared by charli d’amelio (@charlidamelio) on Sep 2, 2020 at 6:00am PDT

It is so important to know your target audience and create specific content geared toward them. Gen Z is used to sites that use adaptive algorithms like Pinterest, Netflix, and Spotify. These create customized feeds based on the user’s interests to show them exactly what they like. Your messaging needs to be personal as if it were custom made just for them because it’s important to make Gen Z customers feel like an individual.

If you are looking for help creating a marketing plan, developing a brand, or blowing up on social, we can help! Email us at info@itscreativelabel.com to learn more about how we can help you.