With a passion for production and elevating brands, Des Dickerson is the co-founder and vice president of public relations and digital marketing at Creative Label, a digital consulting agency. Des studied journalism and mass communication at Arizona State University, and she began her career in TV production, working in casting and producing roles for the “Dr. Phil” show, HGTV, Lifetime and YouTube TV. Upon founding Creative Label in 2016, Des transitioned her production skills into the digital space, where she specializes in digital audience acquisition, including social media strategy, influencer marketing, and public relations. Leading Creative Label’s team, Des helps the agency’s clients maximize their viewership and increase their brand credibility through strategic storytelling and strategic partnerships that achieve results. Notably, Des has fostered key collaborations with Essence, Forbes, PopSugar and Refinery29, among others, providing her clients the opportunity to expand their reach and generate revenue. Des’ expertise has led her to educate and inspire other entrepreneurs and businesses about digital trends and branding best practices. She is the co-host of Creative Label’s The Label podcast and has been featured on Create Cultivate, “CTV Morning Live,” and Lori Harder’s Earn Your Happy podcast.