Let’s talk about Instagram stories and their features! Stories are underrated, yet a handy way to self-promote your business. Here at Creative Label, we are pretty much OBSESSED with them. So, below we have come up with four ways to improve your marketing through your Instagram stories.
Know your audience
We’ve said it before and we’ll say it again! Use your Instagram insights to your advantage. It’s a free tool Instagram provides that is perfect for honing in on your target audience. The insights tool is a strategic way to pin-point what content resonates with your audience most. For example, visit your post insights to determine which posts outperformed and WHY. Once that is established, your brand can post tailored long-form video content on Instagram stories. Once you understand when your audience is collectively on the app, make your stories available at the same time. Aside from increasing story views, it will also create opportunities to engage with your followers.
Use interactive Stickers
Interact with your followers! If you want to know about the kind of content your followers want to see, ask them directly through a poll on your story. Questions can be as simple as, “Do you prefer when we post videos or pictures?” Allow your followers to choose their content. This is another feature implemented into Instagram that is meant to better connect you with your audience, which is a critical factor in improving marketing through Instagram stories. And it’s free!
Implement Face Filters
Face filters are all the rage! They are customizable, cute, an excellent branding tool for your business. Even celebrities like Kylie Jenner are making use of this trendy Instagram feature to promote her latest Kylie Cosmetics line. Instagram has also taken it a step further by allowing users to download filters. This interactive feature is the perfect way to promote.
Less is More
Instagram is a visual platform. Therefore, it is essential to find a creative way to capture your audience’s attention and get your message out to them. When it comes to IG stories, there is only a small window to grab your audience’s attention, so keep it engaging and tell a story. No one wants to click through a million story posts when they’re meaningless. However, they will if you’re telling an engaging story through photo and video.
So which tip are you guys feeling most? Comment down below! If you still need help in marketing your brand through your Instagram Story, just shoot us an email firstname.lastname@example.org we’d love to help out!