Case Study

Solely Fit

What We Did

Virtual Event Branding
Virtual Event Production
Speaker Artwork
Social Media Content Creation
Sponsorship + Speaker Booking
Press Material Creation
Public Relations Management
Brand Material Creation (Lookbook)

About this Client

Solely Fit is athleisure wear designed exclusively for women with luxury and functionality in mind.

Pain Points
  • Minor Social Proof
  • Lack of Brand Awareness
  • Lack of brand community
  • Lack of brand credibility
  • To increase brand awareness and brand credibility, our team secured various notable press features including, Essence, In Style Magazine, Black Owned Everything, and many more
  • To improve social proof, our team created social media graphics and content that highlighted notable press features 
  • To build a community, our team created and produced a free virtual event that offered entrepreneurship resources to a woman-centered community 
  • To increase brand credibility, our team secured desirable sponsored partnerships with reputable brands such as, Bumble and Foreo
  • The Solely Fit brand launch party was postponed during the pandemic. Our team handled crisis management by drafting a press release, providing content to update social media content, managing sponsorship relationships, and pivoting to a virtual event