Sr. Public Relations Associate

About Creative Label

Creative Label’s environment is a “we” environment. We are a team, and “there is no ‘i’ in team.” We’re a digital consulting agency ahead of trend, looking for new ways to be creative in our thinking and innovative in our process.

The exciting part about our industry is that it is always evolving. Because of the industry’s constant evolution, it is not only our job to educate our community but it is our passion too. We strongly believe that without education there is no growth. 

Just like a celebrity is nothing without their fans, we wouldn’t be where we are today without our customers. That said, the needs and satisfaction of our customers is of high priority, and serving them is our duty.

Our Purpose 

Our purpose is to share our client’s vision and help showcase it to the masses

Our Values

  • We are team-oriented 
  • We are hard-working 
  • We are creative
  • We are accountable
  • We have a strong attention to detail

Position Overview

Creative Label is looking for a talented Sr. Public Relations Associate for our digital consulting agency to work in our fun, fast-paced (currently work from home because of COVID) environment.

We are looking for a qualified Sr. Public Relations Associate to join our team. The Public Relations Associate is primarily responsible for supporting the PR team on the development and execution of press campaigns for Creative Label and its clients. 

For this position, we expect you to help create, write and implement strategic public relations tactics and communications plans to support our clients’ business objectives. This position has a primary emphasis on media relations and reputation management. This role is responsible for planning, writing and editing communications for external audiences for a full-range of channels, including print and digital. The public relations specialist will also participate in a variety of special projects.

A bit more about this role:

This role is work-from-home. You must also have a reliable laptop computer as we will not provide one.

This is a FULL-TIME position, working side-by-side with the Public Relations team. 

We’ll be straight with you: This position has high expectations. But if you’re the person we’re looking for, you’re the type who gets motivated by high expectations.

Duties & Responsibilities:

Responsible for planning and participating in the creative direction of projects for Creative Label and its clients. Projects include–but are not limited to the following:

  • Working closely with the PR Manager/Marketing team, as well as contractors, the design team, and interns, to execute the overarching press campaigns for Creative Label and its clients.
  • Generating communications timelines to meet editorial/announcement deadlines
  • Conducting past coverage research to inform media strategy
  • Developing detailed story inventories that outline press targets and story angles
  • Pitching and conducting follow-up outreach to secure thoughtful, in-depth coverage
  • Coordinating press previews/events and secure strong attendance
  • Supporting PR department on messaging, sales reporting, and outreach 
  • Contributing towards material development and announcement roll-out/distribution, including reviewing and providing feedback on press materials, distribution pitches, and press lists
  • Actively developing strong relationships with press contacts and leveraging those relationships to benefit Creative Label’s visibility
  • Maintaining a strong awareness of the latest news and emerging trends in digital trends in media 
  • Fielding media requests in a timely manner, including fact-checking, servicing images, arranging interviews and developing interview briefing documents
  • Tracking and reporting Creative Label’s coverage to clients, and developing press campaign reports and best practices


  • Must be able to pass a background check
  • Proven work experience in public relations
  • Excellent with collaboration, time management and team management 
  • Strong sense of ownership/leadership, and follow-through
  • Excellent written and oral communication skills, with a strong attention to detail
  • Ability to manage, prioritize and multi-task multiple responsibilities in a fast-paced environment
  • Goal-oriented
  • Experience in marketing, journalism, communications, advertising or related field
  • Experience working with email / digital communication tools
  • Has strong organizational skills with attention to detail and quality
  • Able to work in a fast-paced environment, while coordinating multiple projects within the assigned deadlines
  • Display excellent professional and interpersonal skills

Salary, Hours & Perks

  • Starting Date: asap
  • Fun, dynamic culture!
  • LifeMart employee discounts which offers deals on travel, entertainment, wellness, apparel and more.
  • Collaborative team environment that values multiple perspectives & fresh thinking
  • You’ll never have to wear stuffy corporate attire
  • You will work typically closer to 40 hours per week, though some weeks you could work a little less and others a little more. We’re not looking for someone who wants to punch a clock — our dream team member is committed to getting the job done!

This position is for you if…

  • You are very audience minded and confident in your ability to know what consumers want to hear.
  • You are a great storyteller and know how to sell a narrative.
  • You are a connection cultivator.
  • You know exactly where to find the journalists and publications that are most likely to report on news within your desired industries.
  • You know the importance of building relationships.
  • You love tracking trends.
  • You’re an out-of-the-box thinker and you know the value of non-traditional public relations.
  • You are great at time management.
  • You never miss a deadline.

This position is NOT for you if…

  • You have no public relations experience 
  • You own and run your own consulting business providing any of the following: branding, marketing or public relations 
  • Have aspirations of running your own digital consulting agency
  • You’re looking for a side job while growing your own business
  • You have a lot going on already and don’t really have the time to focus or really dive in
  • You have not read a non-fiction book (or listen to a podcast) about personal development or business in a very long time
  • You aren’t willing to sign a non-disclosure agreement
  • You aren’t passionate about our purpose and core values. This is more than just a job/business to us. We want to change the world and make it a better place. You will be the magnifier of that mission. 

Here is what the right person will love about this position:

  • You’ll be paid to do what you already love: serving and managing others and being a part of a mission bigger than yourself.
  • You’ll get to do your work from anywhere a few days each week: your living room, a coffee shop, or the pool!
  • You’ll get to work in a fast-growing company, where there are loads of growth opportunities.
  • You’ll have access to a ton of personal growth & development opportunities. Around here, we love to learn and are constantly looking for ways to improve!
  • You’ll be part of a purpose-driven company that has one main goal: To share our client’s vision and help showcase it to the masses.
If you’ve carefully read all of the above info and feel like this role is perfect for you, FILL OUT THE FORM BELOW and we will be in touch to schedule an interview if your experience matches what we are looking for!