A bit more about this role:
This role is work-from-home. You must also have a reliable laptop computer as we will not provide one.
This is a FULL-TIME position, working side-by-side with the Public Relations team.
We’ll be straight with you: This position has high expectations. But if you’re the person we’re looking for, you’re the type who gets motivated by high expectations.
Duties & Responsibilities:
Responsible for planning and participating in the creative direction of projects for Creative Label and its clients. Projects include–but are not limited to the following:
- Working closely with the PR Manager/Marketing team, as well as contractors, the design team, and interns, to execute the overarching press campaigns for Creative Label and its clients.
- Generating communications timelines to meet editorial/announcement deadlines
- Conducting past coverage research to inform media strategy
- Developing detailed story inventories that outline press targets and story angles
- Pitching and conducting follow-up outreach to secure thoughtful, in-depth coverage
- Coordinating press previews/events and secure strong attendance
- Supporting PR department on messaging, sales reporting, and outreach
- Contributing towards material development and announcement roll-out/distribution, including reviewing and providing feedback on press materials, distribution pitches, and press lists
- Actively developing strong relationships with press contacts and leveraging those relationships to benefit Creative Label’s visibility
- Maintaining a strong awareness of the latest news and emerging trends in digital trends in media
- Fielding media requests in a timely manner, including fact-checking, servicing images, arranging interviews and developing interview briefing documents
- Tracking and reporting Creative Label’s coverage to clients, and developing press campaign reports and best practices
Requirements:
- Must be able to pass a background check
- Proven work experience in public relations
- Excellent with collaboration, time management and team management
- Strong sense of ownership/leadership, and follow-through
- Excellent written and oral communication skills, with a strong attention to detail
- Ability to manage, prioritize and multi-task multiple responsibilities in a fast-paced environment
- Goal-oriented
- Experience in marketing, journalism, communications, advertising or related field
- Experience working with email / digital communication tools
- Has strong organizational skills with attention to detail and quality
- Able to work in a fast-paced environment, while coordinating multiple projects within the assigned deadlines
- Display excellent professional and interpersonal skills
Salary, Hours & Perks
- FULL TIME
- Starting Date: January 2021
- Fun, dynamic culture!
- LifeMart employee discounts which offers deals on travel, entertainment, wellness, apparel and more.
- Collaborative team environment that values multiple perspectives & fresh thinking
- You’ll never have to wear stuffy corporate attire
- You will work typically closer to 40 hours per week, though some weeks you could work a little less and others a little more. We’re not looking for someone who wants to punch a clock — our dream team member is committed to getting the job done!
This position is for you if…
- You are very audience minded and confident in your ability to know what consumers want to hear.
- You are a great storyteller and know how to sell a narrative.
- You are a connection cultivator.
- You know exactly where to find the journalists and publications that are most likely to report on news within your desired industries.
- You know the importance of building relationships.
- You love tracking trends.
- You’re an out-of-the-box thinker and you know the value of non-traditional public relations.
- You are great at time management.
- You never miss a deadline.
This position is NOT for you if…
- You have no public relations experience
- You own and run your own consulting business providing any of the following: branding, marketing or public relations
- Have aspirations of running your own digital consulting agency
- You’re looking for a side job while growing your own business
- You have a lot going on already and don’t really have the time to focus or really dive in
- You have not read a non-fiction book (or listen to a podcast) about personal development or business in a very long time
- You aren’t willing to sign a non-disclosure agreement
- You aren’t passionate about our purpose and core values. This is more than just a job/business to us. We want to change the world and make it a better place. You will be the magnifier of that mission.
Here is what the right person will love about this position:
- You’ll be paid to do what you already love: serving and managing others and being a part of a mission bigger than yourself.
- You’ll get to do your work from anywhere a few days each week: your living room, a coffee shop, or the pool!
- You’ll get to work in a fast-growing company, where there are loads of growth opportunities.
- You’ll have access to a ton of personal growth & development opportunities. Around here, we love to learn and are constantly looking for ways to improve!
- You’ll be part of a purpose-driven company that has one main goal: To share our client’s vision and help showcase it to the masses.
