We’ve seen it all over Instagram– “swipe up to watch” and “swipe up to follow!”, –but what about swiping up to call?
This time, it’s Snapchat’s turn to throw out a game-changing new update. This notoriously social app is taking on the branding world by putting a new spin on the swipe up option and creating a feature that allows users to make direct calls to companies.
This update is EVERYTHING! It changes the landscape of Snapchat and ultimately allows users to have more intimate interactions with the brands they know and love.
What is it?
The concept is just as simple as the swipe up feature you’re used to using on Instagram. We aren’t joking—using this new feature is as easy as a swipe of a finger! Advertisement companies will now be able to include their business number onto Snapchat to streamline connections with potential customers.
The new feature does not only include the calling option. It also includes an option to swipe up to text, making this new tool even more easily accessible to anyone trying to reach out to your brand. We love that this offers an alternative way to engage with and book new clients. Snapchat DID THAT!
We’ll have to wait just a bit longer for this Snapchat perk, as it is being launched to Middle East advertisers first.
How can you implement Snapchat’s new feature into your marketing strategy??
If your brand is looking for a more intimate way to connect with its audience, you should quickly implement this tool into your business’s Snapchat account. There’s no doubt that the swipe up feature allows you to get more connected with your audience! This option is the perfect way for you to establish direct contact with new and potential clients and gives you way more control over your consumer’s experience with your brand overall. Before implementing this new feature to your brand’s Snapchat account, just be sure you are adequately prepared for an influx of calls should you get them– this means avoid using your personal phone number for the swipe up number you provide.
We’ve said it before, and we’ll say it again, time is money! This app update will not only drive more consumers to directly contact your brand, but it will do so at a faster rate. We all know it is SO crucial for quick turnarounds in businesses everywhere. Use a specific line to field calls that will allow you to connect to people who need to call for inquiries, quotes, promotions, or to get more information.
We’re so excited about the swipe up to call feature to be launched here in the United States. So, are you into the swipe up to call feature, or is it just not your vibe? Let us know in the comments! If you can’t get enough of our industry updates, check out The Label for more on the latest social media updates.