Last week Kanye posted to Instagram, parental advisory,
“There are people who are committing suicide due to not getting enough likes. Seeking validation in the simulation. We need a live-streamed meeting with Jack Dorsey [founder and CEO of Twitter], Kevin Systrom [Co-Founder of Instagram], Mike Krieger [Co-Founder of Instagram], Mark Zuckerberg [Co-Founder of Facebook], and Evan Spiegal [Co-founder and CEO of Snap Chat]. Speaking for myself, I personally want to participate in social media with the option of not having to show my followers or likes.
Having your amount of likes on display for the world to see and judge is like showing how much money you have in the bank or having to write the size of your d*** on your t-shirt.”
Now, Kanye’s post leads to an interesting debate. What would social media be like without likes or follower count? What would it be like if you can opt in or out of showing your likes or follower count in the same way you could opt out of allowing people to comment on your photo.
Should the social media CEO’s Kanye called out in his post make those changes in their respective social network, what would Twitter, Instagram, and Facebook be like in this new world of social media Kanye proposes. It’s our prediction that this idea isn’t too far fetched. Here’s why: Facebook and Instagram’s commitment to making the virtual world a better place.
Instagram is a reflection of our diverse community of cultures, ages, and beliefs. We’ve spent a lot of time thinking about the different points of view that create a safe and open environment for everyone.
In this statement alone, one can infer that if it is proven that likes and followers are leading our society down a negative path, it wouldn’t be a surprise if the option to not show your amount of likes or followers was made available to the masses–in the spirit of making the Instagram community a better place.
This Kanye-proposed change could affect the billion dollar industry, that is Influencer Marketing. Here’s how: Brands will no longer be able to research influencers whose following and likes are hidden. Presumably, these platforms wouldn’t get rid of a user’s internal analytics like engagement, reach, followers and demographics. If a follower had that information hidden, brands would have to personally reach out and ask for those numbers.
Additionally, it could do a lot of damage to companies who thrive off of Influencer Marketing. For example, companies that allow you to purchase, comments, likes, and followers. Even companies that we advocate for that aid in Influencer Marketing research, like PeopleMap and Social Blade. These platforms would likely no longer be able to access information on an influencer who has chosen to make that information private. If Kanye’s proposal is as black and white as he mentioned–only getting rid of likes and followers–comments would be the new way to gauge whether or not someone has a big following or not.
What are your thoughts on Kanye’s proposed solution to make social media great again? Would you want to see this change? What do you predict would happen if this change was made? Let us know in the comments. We want to hear from you!