Social Platforms Are Adding Stories To Their Platforms. Do We Love It Or Should They Stay In Their Lane?
Remember when Instagram added stories to their platform and everyone was annoyed because we already had Snapchat for that? Well, what if we told you that Twitter and even LinkedIn wanted to join in on the party too? Weird, right? We know it can be annoying to see someone post the same story across all platforms. How can you avoid being that annoying person while still implementing these updates into your socials? Keep reading, we’ll tell you everything you need to know.
Twitter Adds “Fleet,” Which Is Basically Its Version Of A “Story”
It didn’t come as a surprise when we heard Twitter wanted to add the story feature as the latest addition to their app. The platform started testing its own version of stories called “Fleets,” a play on words on the term fleeting, like fleeting thoughts. The post would be up for 24 hours mimicking its sister apps Instagram and Snapchat. Twitter is doing this in hopes to make its users feel more comfortable starting conversations about their thoughts with the idea of freely tweeting what’s on their mind without dealing with as much post-tweet regret. Users can interact with your Fleet and start conversations under it, except the Fleet is deleted after 24 hours, which is a big deal for Twitter culture because there’s less pressure to keep a bold tweet posted on their feed. Imagine what the Twitter wars will look like after this update is implemented.
For Twitter, adding Fleets doesn’t seem like a huge deal, but what about adding stories to your LinkedIn account?
LinkedIn Wants You To Post Business Casual Stories On Its App
LinkedIn confirmed it’s working on implementing stories into their platform. Their goal is to give users more creative ways to provide updates about their businesses. This update eliminates the anxieties associated with creating a formal Linkedin post. Brands can hop on their LinkedIn platform to announce brief company updates and engage with their connections. What used to feel like a traditional corporate medium is now a space for corporate and business-casual users, making it a lot easier for brands to authentically network and create connections.
We’ll admit that there are cons to the stories feature being added to Linkedin. Not everyone checks their LinkedIn regularly, so this new addition could be trickier for its users to get used to. However, it could also drive more people to use their professional networking accounts!
Let’s Talk How To Adapt Your Marketing Strategy With Stories Across All Platforms
It won’t be long before all social platforms hop on the stories bandwagon. So how can your brand adapt? Do what you already do on your brand’s Instagram story, but put a twist on it to align with the platform you are posting on! Don’t be the person who posts the same content across each story platform. Instead, post different content that plays well with whichever platform you choose to post on.
How do you feel about stories across all platforms? We want to hear your thoughts! For more updates, check out The Label podcast.