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3 Things to Look for When Partnering with an Influencer

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So your business is interested in partnering with an influencer! You've seen brands who do it, you believe that it can be a powerful tool, but when you start looking into applying the strategy to your own business, things start getting complicated. We…

IGTV is Here!

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This week Instagram rolled out it’s brand new IGTV platform and, needless to say, we are excited about it! Similar to YouTube, IGTV hosts long form videos up to an hour in length. This new capability provides a unique opportunity to reach your followers…

5 Ways to Use Story Highlights to Enhance your Brand

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According to Instagram, one in five stories from businesses will generate a direct message from a follower, and every follower is a potential client or customer. That’s a HUGE deal! It’s worth it to spend time planning out quality posts for your Instagram…

How the New Instagram Algorithm Works

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Back in March, Instagram revealed that they were going to make a major change to the Instagram algorithm — one that users have been pleading for for years. Ladies and gentlemen, the time has come, the long awaited instagram algorithm update is here.…

Why Everyone Is Updating Their Privacy Policy, and Why You Should Too!

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I’ve done it, you've done it, we’ve all done it: scrolled to the bottom of a long complicated privacy policy and agreed to the terms without so much as a glance at the specifics of the agreement. In the back of our heads we’re hoping that we’re…

Don’t Get Muted: Guide to Instagram’s NEW Mute Feature

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We all have that friend from high school who posts several photos of their baby a day on Instagram. It drives us insane but we just can’t quite bring ourselves to unfollow them. Well have no fear, the mute function is finally here! Last week Instagram…

3 Steps to Becoming Boss at Branding

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In this new world of social media, branding your business has become more important and more extensive than ever. The days of slapping your logo on your storefront and your business card, buying a TV commercial and calling it a day are over. Now, your…

2 HUGE Reasons Why You Should Implement Pinterest Into Your Marketing Strategy

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Generally, Pinterest is known as a place where people go for inspiration, ideas, tips and tricks. What we hope to convey to you is that Pinterest is a place where people go for help. So if you’re in the business of helping people--in any capacity--using…

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