Podcast Roundup: Here’s What You Missed!
Have the past few months been crazy, or what? The current events today have left pretty much everyone shook, especially small business owners. Just know, you are not in this alone, and together we can rise above. If you are curious or worried about navigating virtual events, collecting emails virtually, or managing dropping sales during Covid-19, we’ve got you covered!
If you aren’t aware, we host Q&A sessions on Instagram Live Mondays and Thursdays at 9:00 AM PST. If you can’t tune into the live, no worries because we repurpose them into podcast episodes. Below we have rounded up our top 3 Q&A podcast episodes you totes need to catch up on!
How to turn your IRL event into a thriving virtual event!
Let’s jump right in, shall we? Creating an event for your brand is not the easiest task. Creating a virtual one can be even more challenging. When we announced the topic of this episode, many listeners wrote in with the question, “how can you make a Zoom on Instagram fun and engaging?” Short answer, focus on creating an interactive experience as if this were an in-person event. Consider including interactive activities and cool giveaways. Also, note that giveaways do not have to include a monetary exchange. If you are trying to save your coins, consider offering your services as a prize!
Now that we’ve covered how to get creative with your virtual event let’s chat about pivoting it to fit the times. More specifically, how can you pivot and create a campaign specific to people in quarantine? In our experience, the best way to learn what people need is to ask. Use your social platforms to reach out to your community and ask them what type of content they currently want to see. Once you collect the tea, strategize your campaign accordingly. If you are a skincare company looking to serve your community during this time, you may consider hosting a virtual face mask party! This is the time to listen and get creative.
If you are looking for more tips on how to brand your virtual event or ways to make your event stand out with virtual photobooths, check out the episode!
How to build an email list with Zoom!
If this time has taught brands and marketers anything, it’s that email lists matter! Over time, having a strong and reliable email list will help your brand save on ad spend while nurturing your community. Investing in frequent newsletters increases your brand recognition and is a great way to update your subscribers on your brand’s upcoming events.
With the many virtual shifts happening right now, one of the top questions from this episode was “how to maximize your email list with Zoom and provide value to your audience?” This is the time to get strategic. If you are hosting a virtual live, require guests to provide an email address to opt-in and tune in. Doing this will not only help grow your email community, but it will help authentic and verify attendees. It’s a win-win! If you’re currently hosting live Zoom calls without collecting emails, this is a missed opportunity. Read that twice if you have to!
So you’ve collected their emails, now what? Growing your email list means nothing if you cannot maintain it. To avoid people unsubscribing from your email list, ensure you are providing them with valuable content. If you are a fitness brand, you may consider giving home workouts in your newsletters. Offering exclusive email promos or discounts doesn’t hurt either.
For more inspiration on hosting a virtual event and building your emails, check out the episode!
Sales dropping as a result of Covid-19? Here’s how to stop them!
The impact of Covid-19 has been nothing short of stressful. As a small start-up ourselves, we totally get it. It’s the main reason we felt compelled to host an episode featuring this topic. We are here to help and provide you with solutions!
We cannot stress enough the importance of building and catering to a community during this time. As a brand, it is crucial to remember we are all humans, experiencing this together. Be there for your community now, and they will show up for you later. Provide value to your community by being an educational resource and a place where they can lean on. This, in turn, allows consumers to build trust with your brand. When the economy begins to rise, they will feel comfortable purchasing from you.
If you are a new brand, you may be wondering what time of year is it good to launch a product? We typically recommend avoiding April, May, and June. However, these months are great opportunities to build up the community that you do or don’t have to plan the best way to launch after these months are going. Use this time to really get to know your audience and implement your research into your strategy. Include them in the launch, ask them to help you with the branding, packaging, website etc. This will cause your potential consumers to make small investments into your brand each day, so when you do launch and the market rises, they’ll be eager to purchase from you.
Time may feel like it’s standing still, but it’s important to remember, don’t stop. After all, if you don’t have a pulse on your community, you don’t have a pulse on your business.
For more strategy on how to build your brand community, tune into the episode!
If you want to hear more head over and check out The Label podcast today! If there’s anything else you’re itching to know, DM us on Instagram or email us at firstname.lastname@example.org. For more Q&A sessions, tune into our Instagram Lives!