To clickbait or not to clickbait? Does it increase engagement? Does it lose brand trust? These are the questions many marketers and business owners are pondering. Look no further, we are sharing with you three ways to incorporate clickbait while maintaining brand trust.
Make sure you’re accurately describing your content.
Here’s the thing, you want to drive traffic back to your website. So from that perspective, sure, having a clickbait title that piques curiosity and generates traffic makes sense. However, when viewing the long-term gameplan, using clickbait to lead views to a piece of content that isn’t accurately described by the title causes your audience to lose brand trust.
You don’t want to lose brand trust.
Your audience’s trust is priceless, especially nowadays where consumers care more about the who & why behind the brand. Through brand trust, powerful relationships are born and nurtured, which ultimately creates a sale.
Three ways to build trust.
So how are you supposed to entice people without clickbait? Here’s a couple tested & proven methods to attract people without sacrificing the brand trust factor.
- Post a ‘how-to’ piece showing your audience how to do something. Studies show that these type of articles gather a 76% engagement rate.
- Make a ‘why’ post to explain to viewers why one should do something. This style of post gathers a 74% engagement rate on average.
- Create a list-format post such as ‘7 Ways To Wear Pink This Spring’
Mirror your top performing posts.
Another strategy to incorporate brand trust, while incorporating clickbait, is checking out the top performing posts from your competition to understand what are the buzzwords that make people engage? Be sure to cross-reference is the title is purely clickbait or an enticing title that corresponds with the topic. Make a note of any words that might trigger this effect and plug one into your next headline.
Before submitting the post for publishing, always ask yourself “if I were one of my followers, would I want to go and read this post specifically instead of any others like it? Why?” Asking this question is important to ensure you’re maintaining brand trust. Digging deep to uncover the value of your content not only helps you assess if the blog is read-worthy but helps you perfect the title to something relevant and catchier.
Want to know the ultimate solution though? Stop driving yourself mad with the guesswork and let our team of creatively strategic minds do it for you. You have a business to run and focusing on writing up the perfect headlines shouldn’t be something that slows you down. If you’re looking for blog strategy, shoot us a message at firstname.lastname@example.org. We can’t wait to hear from you!