Brands should start to take notice of how TikTok works and jump right in. TikTok’s explosive growth has caught the attention of brands eager to check out the advertising possibilities.
If you’ve never seen this video above, you must be quite new to TikTok. This man riding a skateboard down the street with an ocean spray bottle in his hand listening to ‘Dreams’ by Fleetwood Mac went viral. You may be wondering ‘why? or ‘how’? This video went viral for its simplicity, nice, positive vibe from someone’s day. This man instantly became an inspirational figure with over 70M views. People all over the app, including celebrities were recreating this video. This user is almost at 6M followers just off of one viral video!
It’s been a while since a new social app got big enough, quickly enough, to make nonusers feel they’re missing out from an experience. Video creators have all sorts of tools at their disposal such as filters and the ability to search for sounds to score your video. TikTok users are also strongly encouraged to engage with other users, through “response” videos or simply by duetting them. TikTok allows you to duplicate videos and add yourself alongside.
So you’re wondering how to go viral on TikTok, hm? Well, we don’t blame you! It’s the social media platform everyone can’t stop talking about! TikTok has experienced tremendous growth since quarantine started. It’s no longer just a place for teenagers to do silly dances and lip-sync. It is now a community where people of all ages share a variety of content on almost anything! Any type of content can succeed on the platform, which makes it so fun.
1. Start with a bang! – TikTok is a faced paced app and their user’s attention spans aren’t that long. Don’t leave all the action until the end. You want to grab your audience’s attention quickly, or people will simply skip your video.
2. Keep it as short as possible, with one exception – Unless you’re telling a lengthy story that requires a full minute of video, keep it short and to the point. Tiktok looks at the average length of watch time compared to the video’s length as a method of evaluating quality. What does this mean? Let us break it down for you. You’re more likely to have people watch 8 seconds of a 10-second video than 48 seconds of a minute-long one. The more watch-time, the more likes, and the greater chances of your video going viral.
3. Record your audio – TikTok wants to show your content to the right audience and will use all the tools you give it to learn what your video is about and show it to the proper people. Use voiceover on your video to give TikTok significantly more keywords and information on what your video is about. That way, TikTok will be able to show your content to the right audience.
4. Tell a story – Calling all storytellers! It seems as though dances always go viral, but stories are more likely to. Labelers, let’s get serious! Unless you’re an amazingly talented or an extremely bad dancer, your dance videos aren’t likely to go viral on TikTok. You’re more likely to go viral by telling an interesting and compelling story. The story can be anything. It can be something interesting that happened in your life, something random that happened during your day, literally anything. Keep the audience interested the whole way through. Don’t forget what the first couple of steps were!
5. Use call to actions – Take advantage of these calls to actions in your captions or at the end of your video, such as “like for part 2”, “follow for more,” or “don’t let this flop.” You need a compelling video to make this work, but adding a strong CTA on a video can be the difference between 2M views with 2K new followers and 9M views with 40k new followers. Using call to actions is key to get comments, which will, in turn, help you go viral on TikTok. If you’re posting a video and think of an obvious question, people will have – do not explain it! Call to actions will lead to a ton of comments and help your video perform well.
While Gen-Z has begun using the platform to show their creative side, some brands are also beginning to experiment. But, because TikTok is still such a young app, many marketers might be wondering, “Is getting on this app even worth it?” TikTok’s current big brands have done a great job of using it for brand awareness rather than generating traffic or leads. They are also using it to engage younger audiences and show off a lighter side of themselves through funny videos, challenges, and other strategies that you would only see on the platform specifically. Brands need to be creative to truly gain attention from their audience. A simple ad or sponsored influencer endorsement might not cut it on this creative and fast-paced app.
If you think TikTok might be part of your marketing strategy soon or in the future, now would be a great time to get ahead of your competitors by downloading the app and investigating what similar brands or potential audiences are doing there. It may take some people time to figure out their style on TikTok and how to make videos work well. Therefore, if you don’t go viral right away, don’t give up and keep trying. There is no rule book on TikTok. You can experiment with different videos and see what works best for you.
With TikTok you can reach a completely new audience with low-cost videos that still look great for your brand.We’re learning how to navigate this fast-paced app together, so don’t be afraid to be bold, think outside the box, and push your creativity. We can’t wait to hear how these strategies worked for you. Let us know as soon as one of your videos goes viral! Outside of these steps, make sure you are posting regularly, engaging with others, sharing stories, trends, and original content and in no time you will watch your following grow. The great thing about the app is you can go viral overnight or even in a few hours. What are you waiting for? The clock is tiktoking!