In the age of influencer marketing and social media ads, sponsorships and collaborations, our audiences are growing increasingly bored! The criticism comes from newer generations who aren’t afraid to call influencers on their authenticity or lack thereof. Don’t freak! This isn’t necessarily a bad thing…
We’re here to fill you in on the best ways to avoid being deemed as, Cardi B would say, a brand “that would do anything for clout” when it comes to influencer marketing partnerships.
Micro-influencers are content creators that focus on their specific niche and engage with a following interested in that niche. Their following is under 10,000 but their influence is powerful. Let’s think about the word “influencer”. An “influencer” is someone who influences their audience – and in a brand’s case – influences a purchase. Micro-influencers allow brands to put their product in the hands of someone who would actually use it! Partnering with a big name influencer or Instagram celebrity doesn’t always enable the same opportunity. Also a plus that’s important to recognize, Micro-influencers often charge less for collaborations and are more flexible when working with brands.
And what about authentic content?
Basically, viewers have grown tired of cookie-cutter influencer marketing. The best way to attack this problem is by making more authentic, real and genuine partnerships. Recent studies show that Instagram users are becoming less attracted to feeds and content that looks too planned or edited. This is something to keep in mind when creating content — think out of the box, get creative and stray from uniform. We’re not saying to throw all of your branding away or lose sight of your aesthetic but focus more on the content and its value rather than the overall feed and look.
So, who should you partner with?
You now know that you need authentic content and authentic influencers promoting your product but what else should you look for in a collaboration? There are 3 simple steps to finding the most effective partnership for your brand and we’ve got them all listed in a previous blog!
We’re by no means saying influencer marketing’s reign is over! But you’ve gotta stay updated on the latest trends to avoid the fatigue. Go check out our 3 Things To Look For When Partnering With An Influencer blog post and get collaborating! If you’re not sure where to start, email us at firstname.lastname@example.org for help.